Square Jaw Media » YouTube

How Online Marketing Drives Offline Success Infographic

Brian McDonald — Thu, 03 Nov 2011 11:20:23 +0000

This infographic from KISSmetrics shows and provides case studies on how online marketing can drive offline sales. It’s a great starting point when working with all types of business, large and small to determine where to start your digital and social media planning to meet business goals. Click on the graphic below for an enlarged [...]

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Digital Healthcare Animated Infographic

Brian McDonald — Fri, 23 Sep 2011 14:51:37 +0000

Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by: Creating a compelling argument for the role [...]

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8 Tips For LinkedIn Company Products & Services Pages

Brian McDonald — Tue, 01 Feb 2011 16:32:55 +0000

LinkedIn rolled out some new features for company profiles last week. The new features allow you to do more than list your company location, description, Twitter ID and recent blog posts. The is a new link at the top of the companies page called “Services and Products” where you can list your company’s specific product [...]

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Beyond The Basics: Creating Great Short Online Video

Brian McDonald — Mon, 20 Dec 2010 14:40:16 +0000

For my third episode I travelled to Chapel Hill and met with David Rose (@dbrose67) COO of Magent Video (@magnetvideo) to talk about how to shoot short corporate video. David and I talked about the challenges of producing a great 30-60 second video for your website that keeps your audience’s attention. Some of the interesting [...]

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Miscellaneous Freezerburns Appearances

Brian McDonald — Fri, 01 Oct 2010 18:04:59 +0000

I’ve been fortunate to know Gregory Ng (@gregoryng) and appear on several episodes of Freezerburns (@freezerburns). Guest on Freezerburns, role: guest Guest on Freezerburns, role: guest Guest on Freezerburns, role: guest

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Employing the Web to Spread Your Story

Brian McDonald — Tue, 22 Jun 2010 14:50:50 +0000

In my last post I talked about what makes a good storyteller and I thought this post would be a good follow up to talk about how to use the web and social networks to spread your story. Now we all love a good story and want to share with our friends. But if you [...]

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Triangle AMA Social Media Boot Camp

Brian McDonald — Mon, 21 Jun 2010 16:07:38 +0000

This video was from the Triangle AMA (@TriangleAMA) Social Media Training Camp. I shot and co-edited the footage with Jeremy Smith (@jeremysaid) for the chapter. The event was a great success and one of the best Raleigh Social Media workshops to date!

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BP PR Campaign: Right or Wrong Timing?

Brian McDonald — Wed, 09 Jun 2010 14:42:05 +0000

BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster in our country’s history. I [...]

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Electrical Utility Reporting Demo

Brian McDonald — Sat, 01 May 2010 16:46:44 +0000

Electrical Utility Reporting Solution demo for Zencos, role: writer, editor, voice over and producer.

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Triangle AMA Podcasts

Brian McDonald — Sun, 31 Jan 2010 19:08:20 +0000

These are the first podcasts created for Triangle AMA (@TriangleAMA). I designed edited and matched audio from phone interviews with the speakers. Triangle AMA video promo, role: editor and producer Triangle AMA video promo, role: editor and producer

This post appears on Square Jaw Media at Triangle AMA Podcasts