Square Jaw Media » Web

Stack up Your Delicious Links

Brian McDonald — Wed, 30 Nov 2011 13:34:51 +0000

Last year Twitter was all abuzz about Yahoo! possibly shutting down Delicious the social bookmarking site. Myself along with several other quickly voiced our frustration with Yahoo! Within 15 minutes we were tweeting instructions on how to download your bookmarks and debating what site to migrate to. Eventually Yahoo! did sell Delicious to AVOS systems [...]

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How Online Marketing Drives Offline Success Infographic

Brian McDonald — Thu, 03 Nov 2011 11:20:23 +0000

This infographic from KISSmetrics shows and provides case studies on how online marketing can drive offline sales. It’s a great starting point when working with all types of business, large and small to determine where to start your digital and social media planning to meet business goals. Click on the graphic below for an enlarged [...]

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Mobile Site, App or Both?

Brian McDonald — Fri, 28 Oct 2011 12:30:00 +0000

With mobile usage and traffic growing by huge numbers recently there is a rush to create mobile friendly versions of your website. But it does not end there, what about a iPhone or iPad app? What about other smartphones: Droid, Blackberry, etc? Just thinking about it can make your head spin! I’ve had many discussions [...]

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World Without Apple Infographic: Impact of Steve Jobs

Brian McDonald — Fri, 07 Oct 2011 12:35:42 +0000

The passing of Steve Jobs was a sad event for me. I bought my first Apple Macintosh computer in 1987. It was a used first generation Mac that cost me $2,300! Nonetheless I loved it, it was my first computer because the Commodore 64 I had in high school never did anything but play games. [...]

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Google Analytics Webinar

Brian McDonald — Fri, 30 Sep 2011 18:09:52 +0000

This week I had the opportunity to sit in with JT Moore @j_t_moore of ASPE ROI @ASPE_ROI for an hour long webinar on Google Analytics. We discussed how to get started with Google Analytics and explained some of its basic features including: How to set up Google Analytics on your site. What Bounce Rate means [...]

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Digital Healthcare Animated Infographic

Brian McDonald — Fri, 23 Sep 2011 14:51:37 +0000

Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by: Creating a compelling argument for the role [...]

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The Johnny Cash Project | Crowdsourcing an Epitaph

Brian McDonald — Wed, 21 Sep 2011 04:22:23 +0000

Last week during the first Monday Night Football game I watched the ad for The Johnny Cash Project on ESPN. I was blown away for two reasons. I’m a huge Johnny Cash fan. It’s the best use of crowdsourcing I’ve seen to date. Now I will admit that I have not been a big fan [...]

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What Makes Someone Leave a Website? [Infographic]

Brian McDonald — Fri, 16 Sep 2011 11:00:35 +0000

How’s your bounce rate? If it is consistently high (over 70%), then you need to analyze why visitors are leaving your site so quickly. This infographic looks at certain areas that may be driving your site visitors away from your site instead of diving deeper. One area to look at in your analytics are the [...]

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History of Marketing Channels Infographic

Brian McDonald — Fri, 09 Sep 2011 13:51:07 +0000

This week’s infographic is from Penn-Olson and gives a great timeline of the history of marketing channels. My personal introduction to this graphic starts with guerrilla marketing in college and integrated marketing communications when I started my professional career. Since then we’ve seen an explosion of marketing channels mostly due to the Internet and web. [...]

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More WordPress Plugins: Keywords, Performance and Social Share

Brian McDonald — Thu, 01 Sep 2011 05:05:56 +0000

I love discovering WordPress plugins that work and help with marketing your website. My first WordPress plugin post listed 3 awesome plugins for search engine optimization (SEO), link tracking and personalization. This time I’ve found 3 more awesome wordpress plugins for keywords, site performance and social share. Keyword Statistics Keyword Statistics helps optimize your WordPress blog for [...]

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