Square Jaw Media » Twitter

How Online Marketing Drives Offline Success Infographic

Brian McDonald — Thu, 03 Nov 2011 11:20:23 +0000

This infographic from KISSmetrics shows and provides case studies on how online marketing can drive offline sales. It’s a great starting point when working with all types of business, large and small to determine where to start your digital and social media planning to meet business goals. Click on the graphic below for an enlarged [...]

This post appears on Square Jaw Media at How Online Marketing Drives Offline Success Infographic

Marketing Lessons from The NFL

Brian McDonald — Tue, 01 Nov 2011 04:32:58 +0000

We’re halfway through the National Football League (NFL) season and this is the time of year that I love. Temperature is cooling down, leaves are changing, Halloween, Thanksgiving and Christmas are the holidays and the NFL season is in full swing. There’s a reason why NFL football is the number one sport in the United [...]

This post appears on Square Jaw Media at Marketing Lessons from The NFL

Digital Healthcare Animated Infographic

Brian McDonald — Fri, 23 Sep 2011 14:51:37 +0000

Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by: Creating a compelling argument for the role [...]

This post appears on Square Jaw Media at Digital Healthcare Animated Infographic

Rein in Your Event Hashtags

Brian McDonald — Wed, 24 Aug 2011 12:39:54 +0000

I saw the program for a social media conference recently that had 16 unique hashtags peppered throughout the agenda program. My first reaction was why? Some of the hashtags were the city and state name of the event location while others were plain generic like #Day1 and #blogging. The event had a unique name that should have [...]

This post appears on Square Jaw Media at Rein in Your Event Hashtags

The Google+ Project: Should I Stay or Should I Go?

Brian McDonald — Fri, 01 Jul 2011 13:31:02 +0000

Google announced its latest entry into social networking this week with The Google+ Project. Today I received an invite to join the network and find myself at a difficult decision. Should I create an account, link to friends and create another online presence? Or should I wait and see if this sticks? Part of me [...]

This post appears on Square Jaw Media at The Google+ Project: Should I Stay or Should I Go?

Poole’s Diner Turns Skeptic into Fan with Twitter

Brian McDonald — Thu, 02 Jun 2011 11:38:57 +0000

This week I did a bit of reliving my youth. On Tuesday I went to see one of my favorite bands from my twenty-something days, Primus! We had time before the show and went to Poole’s Diner to grab a few drinks a something to eat. Now I’ve eaten at the original Poole’s Lunch Diner [...]

This post appears on Square Jaw Media at Poole’s Diner Turns Skeptic into Fan with Twitter

8 Tips For LinkedIn Company Products & Services Pages

Brian McDonald — Tue, 01 Feb 2011 16:32:55 +0000

LinkedIn rolled out some new features for company profiles last week. The new features allow you to do more than list your company location, description, Twitter ID and recent blog posts. The is a new link at the top of the companies page called “Services and Products” where you can list your company’s specific product [...]

This post appears on Square Jaw Media at 8 Tips For LinkedIn Company Products & Services Pages

Is Your Share Social Friendly?

Brian McDonald — Wed, 08 Dec 2010 15:29:35 +0000

I was on a major company site the other day and wanted to share a page link for an event that a friend and former coworker was going to be featured. I clicked on their share button and selected Twitter as my network. I was then transferred to Twitter with the following text as my [...]

This post appears on Square Jaw Media at Is Your Share Social Friendly?

Beyond the Basics: Managing Multiple Twitter Accounts

Brian McDonald — Tue, 16 Nov 2010 13:39:44 +0000

Beyond the Basics is a new video series where I am interviewing leading marketing and communication professionals to discuss advanced social media and interactive marketing strategies and tactics. Over the past few months I’ve attended many social media and interactive marketing presentations and I find myself and my peers saying, “getting tired of hearing the [...]

This post appears on Square Jaw Media at Beyond the Basics: Managing Multiple Twitter Accounts

Movember: Changing The Face of Online Philanthropy

Brian McDonald — Thu, 04 Nov 2010 16:59:31 +0000

Some of you may have noticed that my avatar recently changed and that I have a nice fake moustache on my photo. This is because I’m participating in Movember. Movember challenges men to change their appearance and the face of men’s health by growing a moustache. The rules are simple, start Movember 1st clean-shaven and [...]

This post appears on Square Jaw Media at Movember: Changing The Face of Online Philanthropy