Posts Tagged ‘tips’

Stack up Your Delicious Links

1 Comment » Written on November 30th, 2011 by
Categories: Marketing, Social Media

Last year Twitter was all abuzz about Yahoo! possibly shutting down Delicious the social bookmarking site. Myself along with several other quickly voiced our frustration with Yahoo! Within 15 minutes we were tweeting instructions on how to download your bookmarks and debating what site to migrate to. Eventually Yahoo! did sell Delicious to AVOS systems in April of this year.

About a month ago I logged into Delicious and noticed that the front page had changed. Gone was the clean and simple interface of links that I was accustomed to. Now the front page looked like every other media and news aggregator on the web. I know that people love pictures and I do as well, but I was not digging the change. Frustrated, I pondered once again about migrating my links to one of the other bookmarking sites.

I’m glad that I did not give up on Delicious. Upon further investigation I found that the new design offered some interesting new features to make my links come off the page more. Also the new stacking feature allows you to group links and display them in different layouts. Previously grouping links was done through what Delicious called link bundles. The bundles allowed you to group links but I found it unnecessary and just more work. Unless I was sharing link bundles there was not much benefit in grouping links that I could aggregate via the individual tags.

With stacking you are grouping links in a stack (i.e. bundle) but the big difference is now you can choose from and I’ll explain and provide a sample of each in this post.  The example I’ll be using is the stack I created for the recent Internet Summit held in Raleigh.

List View

Delicious Link View
List view is the traditional view of links, with description and tags that the legacy version of Delicious displayed.  This is bookmarking at it’s most basic, text, links and tags.  Nothing fancy here but good view if you’re a text scanner like me.

Grid View

Delicious Grid View

Grid view is the view that many news and aggregator sites use these days.  The grid view snags a photo or image from the page and creates a large thumbnail.  Some links will create a thumbnail of the whole page. Delicious should take a hint from LinkedIn, Google+ and Facebook where you can scroll through possible images to use.  Grid view is good view if you want to create a more visually appealling stack.

Full View

Delicious Full View

Full view uses the same thumbnail as grid view in the left column and then displays the title, link URL and any description text in the main column.  If you take the time to enter descriptions into your links or if the site uses excerpts this is a good option to list view.

Media View

Delicious Media View Scroll Bar

Media view is good to use if most of your links are videos, presentations or photo libraries.  This view will not include all links like blog posts or basic web pages unless they have rich media embedded on the page.  Media view uses a left/right scroll bar for the thumbnails with the selected link media played below.

Some other observations from creating Delicious stacks:

  • You can create a header for the stack that includes either text or images.  At this time you cannot upload images, you must select images from one of your linked pages.  Test different images as Delicious will stretch and center the images and sometimes you get a grainy, messy result.

Delicious Stack Header

  • There is a comment box that you can enter text in below the header image with some basic formatting options.
  • I have not been able to determine what view is he default for the stack.  It appears that the full view is used but I was able to set the media view but could not replicate it.
  • Once you create a stack you can then share the stack via email with the share link on the main stack page.  I’m surprised there’s not more social sharing options/buttons.  Let’s hope to see them in future releases.
Delicious also has a nice video (who doesn’t these days, right?) that demonstrates how to create stacks.
So what are you waiting for, go create your Delicious stack and share it with me in the comments along with any tips, tricks, likes and fails you discover.

Mobile Site, App or Both?

No Comments » Written on October 28th, 2011 by
Categories: Digital Media, Marketing, Mobile, Strategy

Do you need a mobile site, smartphone app or both?With mobile usage and traffic growing by huge numbers recently there is a rush to create mobile friendly versions of your website.  But it does not end there, what about a iPhone or iPad app?  What about other smartphones: Droid, Blackberry, etc? Just thinking about it can make your head spin!

I’ve had many discussions with my peers and others about what the best choice is and always come back to the same answer.  It’s contingent on your customers both current and present.  Here are the questions I find myself asking those seeking advice on mobile marketing.

  1. Should you have a mobile website? The answer to this one is easy, yes! At the very least having a mobile site gives your brand a presence that can be viewed on mobile devices. With the continued growth of smarthphones and our demand for information, having a mobile website just makes sense.  What you should do with your mobile site plan is determine what information is necessary to have on it.  You don’t need everything your main website has.  Two key items I find are a must are easy to find contact information including your phone number and your location addresses so people can call and find you on the road.
  2. Does your company or brand need an iPhone app? An app is different from a mobile website in that it does more.  An app should have some functionality that mobile users need and provide value for mobile users.  Creating an app because everyone else is doing it is a waste of money.  Plus people will download it, use it once that’s it.  Do some creative brainstorming around your product and service and ask what simple tasks would I use on a smartphone.
  3. What about an iPad app? If your website is good then it can be viewed in Safari or Opera browsers on an iPad and you don’t need an app.  But if you can come up with creative uses mentioned in the previous point above, then maybe you have the basis for creating an iPad app.
  4. Should you design for Apple iPhone, Droid or Blackberry? The answer to this question depends on your customers.  Are they iPhone or Droid users? Or even the last of the BlackBerry die hards?  Google Analytics has a Mobile report that shows how many visitors are viewing your site and the device they are using.  Another way to find out is put a survey on your website or create an email campaign and ask them.
As with any interactive project flesh out what your requirements are after brainstorming.  Don’t just tell your agency you want a mobile app or site, tell them why it’s important to your business.  They will appreciate it and most likely you’ll get a better end product.  Also if you’re seeking proposals from several vendors a good requirements doc makes it much easier to get accurate price quotes and a finished product that makes you and your customers happy!

More WordPress Plugins: Keywords, Performance and Social Share

I love discovering WordPress plugins that work and help with marketing your website. My first WordPress plugin post listed 3 awesome plugins for search engine optimization (SEO), link tracking and personalization. This time I’ve found 3 more awesome wordpress plugins for keywords, site performance and social share.

Keyword Statistics

Keyword Statistics helps optimize your WordPress blog for search engines. It can automatically generate meta informations (like keywords and description for example) needed for the SEO of your blog. What I like about this plugin is that it scans your content on the page or post for keyword density and updates it every few seconds. The most common keywords are presented in lists of single words and optionally 2- and 3-word phrases.

Keyword Statistics WordPress Plugin

Keyword Statistics WordPress Plugin

Keyword Statistics also will generate meta tags and page titles for a single page or the whole site. It features options for canonical URLs, 404 pages, robots, no follow, and the ability to turn on/off the setting so they don’t interfere with other plugins. The way I use it is to research the keywords and then write the meta tags using WordPress SEO plugin.

W3 Total Cache

Wordpress plugin W3 Total Cache Page Speed Report

Page Speed Report dashboard widget

W3 Total Cache bills itself as the most complete WordPress performance framework that can improve site performance and user experience via caching: browser, page, object, database, minify and content delivery network support. W3 Total Cache improves the user experience of your site by improving your server performance, caching every aspect of your site, reducing the download times and providing transparent content delivery network (CDN) integration. With page load speed now a factor in search engine rankings this plugin is invaluable. The dashboard widget gives you a quick analysis of your page speed report listing areas for improvement. The dashboard report clicks to a detailed report with specific areas to improve load speed and performance.  From there you can make the adjustments to your site to improve performance. W3 Total Cache promises at least 10x improvement in overall site performance.  As you can see from my report above, I still have some work to do to improve performance, and now I know exactly what items to tweak.

AddThis

I’ve tried most of the social share WordPress plugins and have finally settled on AddThis for a couple of reasons. First they have all of the networks with the ability to customize the buttons and the order they appear on the page. All you have to do is list the account codes in the order you want them to appear. They list what services perform best on their services directory page. Sign up for a free AddThis.com account to see how your visitors are sharing your content: which services they’re using for sharing, which content is shared the most, and more. The dashboard widget allows you to view stats for current day, past week and past month.

AddThis WordPress Plugin Dashboard Widget

AddThis dashboard widget shows social sharing stats

I’ve also found AddThis to work well on iPhone while testing for my site.  Some of the other social share plugins performed poorly in this area so that was a big factor in using this plugin.  Other features include bit.ly and Google Analytics integration.

DIY Infographic Production

I found this DIY Infographic Production by Voltier Creative that both informs and educates on infographic benefits and production. I find infographics like this instrumental in educating novice users about how infographics are more than an educational tool. The section where it talks about SEO, marketing and advertising is great to justify having your graphic designer spend time creating a great infographic.  From a project management view, this graphic outlines your major tasks and gives you a roadmap for your project plan.

diy infographic
Created By Voltier Creative

Periodic Table Of SEO Ranking Factors Infographic

No Comments » Written on July 29th, 2011 by
Categories: Infographics, SEO, Strategy

Search Engine Land Periodic Table of SEO Ranking Factors

This is a great infographic from Search Engine Land that demonstrates all the different touchpoints and components of SEO ranking. What I like about this image is that it communicates how the relationships and order of importance between the different working parts for prioritization and strategy alignment. Both on the page and off the page SEO ranking factors are grouped as well as violations and blocking. You can also view the full size table with more explanation of the different SEO ranking element symbols.

Search Engine Land has also created links from all the table elements to great information on best practices, how to guides and other posts for a complete SEO ranking manual. I find that this graphic is good for introducing SEO ranking concepts as well as planning and strategy development. The graphic links to the full SEO guide of tips and tutorials. This is a great starting point for anyone that wants to learn about how SEO works.

Poole’s Diner Turns Skeptic into Fan with Twitter

This week I did a bit of reliving my youth. On Tuesday I went to see one of my favorite bands from my twenty-something days, Primus!  We had time before the show and went to Poole’s Diner to grab a few drinks a something to eat.  Now I’ve eaten at the original Poole’s Lunch Diner and the Vertigo that took over the space back in the 90s.  I loved the Vertigo for their food, atmosphere and even spent several New Year’s Eve celebrations there.

I’m a big nostalgia freak and have to admit I miss some of my old Raleigh downtown hangouts.  Back then downtown was not trendy, in fact it was a dump. And I don’t say that to be mean, just being honest. There were not many places to go. You did have a great community though. You knew all the people that owned the place, tended bar and cooked.  But I’m older now, don’t live downtown anymore and eating out usually involves a kids meal these days.  I entered Poole’s with memories of some of the great dishes that Vertigo served and wondering what the new version of Poole’s would be like.

A few things struck me as I entered Poole’s.  The funky artwork was gone. Vertigo had some really cool paintings from local artists.  The menu is on chalkboards in order to allow for frequent changes.  I’m not a fan of having to get up and read a menu from the wall but I understand and appreciate the uniqueness.  Anyway I tweeted that I was at Poole’s and missed the Vertigo but had not had the food yet, keeping an open mind.

A few minutes after my food arrived the Poole’s Twitter account @poolesdiner asked me how my meal was, specifically naming the dishes that I had ordered.  Talk about real time personalization!  I was impressed.  They were listening to what I said and saw an opportunity to turn a skeptic into a fan.  I noticed the chef sitting on the other side of the bar and working on a laptop.  I assume it was Ashley Christensen, the owner, who was tweeting with me.  She must have recognized me from my avatar photo and then matched my order accordingly.

Poole's Twitter Discussion

I thanked them for asking and even told them the mac and cheese was the best I’ve ever had.  They eventually sent over a cookie platter for desert on the house.  Now I was really impressed.  I had posted a few photos on Instragram and tagged the location to show them some love.  The food was excellent and the service was good. I’ve seen many restaurants tweet away about specials they are having or respond to requests for reservations. But this was my first experience where the conversation was spontaneous.

Here are my takeaways from this experience:

  1. Dedication to the channel. If you are going to engage with customers in the hospitality or service industry, you have to be monitoring your brand name and be prepared to respond when the customer is at your facility.  That requires someone dedicated to watching the stream, alerts and being able to respond to them when they are physically present, not when they have left or the next day.
  2. Customization is key. The fact that they asked me how my specific dish was really impressed me and made their follow up to my initial tweet relevant.
  3. Real time conversation. Twitter allows us to quickly communicate to others in a short period of time, by seizing the opportunity to ask me how my food was a few minutes after it arrived they were able to get a real reaction.
  4. Rewards pay big dividends.  By giving me a complimentary desert they showed class and appreciation for me being a patron.  I’m more inclined to recommend Poole’s and possible give it a glowing review on Yelp!

The only recommendation I would give Poole’s and Ashley is that she should have come over and introduced herself.  That would have been the icing on the cake.  A personal relationship stemming from a single tweet in less than an hour is a great way to make a fan for life and possibly a friend.  All in all I congratulate Poole’s on their social media strategy and engagement.
Poole's Diner

5 Tips for Organizing Client Visits to Your Home Office

2 comments Written on May 17th, 2011 by
Categories: Marketing

When working from a home office, depending on the business, times may arise where a meeting with a client is necessary. Although the meeting may be for any number of reasons, it still involves bringing business into the home. It is important in these situations to make sure that the visit is framed in a professional way. The client will expect some informality, but at the same time expect a certain level of professionalism.

Here are some tips to help organize for a client visit to your home office.

1. Call a Day Before to Confirm the Appointment

If it has been more than one day since the appointment was made, it is a good idea to call the day before the appointment to confirm the appointment time, location and a general agenda.

Even if you do not get the client on the phone, this information can be given in a simple and short message. End the message by saying that you will see them at that time and to contact you should they have any questions. This gives the client a gentle reminder while not requiring them to call back if they plan on keeping the appointment.

2. Clean the Office

In advance of the client arriving, make sure that the office area is clean. This means organizing papers and putting away anything that does not need to be out. It is fine to have some work on your desk when the client arrives, just so long as it does not look like a disorganized mess.

Items that do not belong in the home office should be removed as well. If anything like a childís toy or a kitchen chair has made its way into the room, remove it. While keeping a slightly informal and friendly atmosphere is important, you also do not want a client to feel that the meeting is too relaxed. It may not reflect well on the overall business.

Directly before the client arrives, make sure that all paperwork that is required is out and marked appropriately. If they will need to sign papers, have the relevant areas marked and pens available. Whatever files and papers are necessary for the meeting, have them all out and ready to use.

3. Have Beverages Available

It is polite to offer a client something to drink. This is dependent on the length of the meeting, but it can help to relax them and make the meeting more comfortable. Try to have water, soda and coffee or tea available. This is important to pay attention to especially if the meeting is expected to last more than half an hour.

4. Make Sure Relevant Qualifications are Displayed

To help solidify the professionalism of your business and instill trust in the client, try to have any degrees, certificates or other qualifications displayed visibly on the walls. Depending on the design of the home office, you may want to consider having the documents lighted for emphasis.

5. Make Sure the Client is Comfortable

On the day of the meeting, it is important to make sure that the client is comfortable and that the setting is as professional as possible. The client will understand that it is a home office, but it can still help to try and remove unnecessary distractions.

If any family members are home during the time of the visit, ask them to try and be quiet. Put any pets away or outside. Make sure that the path from the front door to the office is clean and free of obstructions. Also ask your family to not disturb you while meeting with the client.

Once inside the home office for the meeting, make sure to close the door. This will help to create a sense of privacy and prevent outside distractions during the meeting.

Being prepared for a client visit is half of the battle. Knowing that everything is clean and organized will help to free up mental space to focus on the client. Having all of their paperwork at your fingertips will also help. By following some common sense rules and creating an atmosphere of relaxed professionalism, the client will feel at home in your home office.

Interested in gizmos and gadgets, George Baker specializes in vacuum bags as he writes about Bosch vacuum bags and other products.

3 Awesome WordPress Plugins for SEO, Links and Personalization

Wordpress Plugins

Awesome WordPress Plugins

If you use WordPress for a small to medium sized business website then this post is for you. Over the past several months I have discovered some awesome WordPress plugins that can help you with your Search Engine Optimization (SEO), link management and create custom pages with dynamic widget management.

WordPress SEO Plugin

WordPress SEO is a great plugin to help with all the SEO work you need to do on your site. I first heard about this from local SEO guru Phil Buckley (@1918) and have been found it to be one of the best SEO tools I’ve used. Just this week a new release was announced and available that makes this plugin even better. WordPress SEO allows you to change the meta keywords and descriptions and other tags that search engines crawl and index on your site. But where it really adds value is by performing analysis on how well you focused on the keyword you want to be listed under. The latest release is now paired with Linkdex for enhanced analysis that reviews your post and gives you feedback on how to tweet your page for maximum optimization. This allows you to go back and edit the specific areas to focus more on what keyword you are wanting to show up for in search results.

Yoast WordPress SEO Plugin Page Analysis with Linkdex

Yoast WordPress SEO Page Analysis Screen with Linkdex

Broken Link Checker Plugin

The second WordPress plugin I’ve found useful is Broken Link Checker. Finding broken links is a never-ending task and this WordPress plugin does all the hard work for you. It detects links that don’t work, missing images and redirects and will alert you via the WordPress dashboard or email.  There are several options for page and posts types and you can prevent search engines from following broken links as well.  The interface cleanly lists all broken links and allows you to edit, update or remove the link depending on the circumstances.  I use this to find any broken internal links that may have happened from archiving or changing URLs as well as any links on other sites that have changed.  You can also scan the link source for links that are not really broken like older tweets that have been archived from Twitter and other sites.

Broken Link Checker WordPress Plugin Screen

Broken Link Checker Plugin Screen

Dynamic Widgets Plugin

Creating a personalized experience is key to website design and conversion optimization. With the Dynamic Widgets WordPress plugin you can do just that. This plugin allows you to choose which pages that specific widgets will appear on the page.  The settings are very robust and can be set according to user roles, dates, pages, categories and Buddypress groups to name a few.  These options allow you to set  default and custom settings for specific widgets.  For example if you want to cross sell on a landing or conversion page you can set those widgets to appear on those pages and any child pages.  Using this tool requires some level of widget modeling and you may find it necessary to develop a chart that lists what widgets should appear on what pages depending on your specific criteria.  It takes some work to get it all setup but in the end it is worth it.

Dynamic Widgets plugin screen

Dynamic Widgets plugin screen

I hope you find these WordPress plugins as valuable as I have. What are some of the WordPress plugins that you have found to be helpful?

Mobile Website Design Tips

No Comments » Written on March 15th, 2011 by
Categories: Digital Media, Marketing, Strategy

Sample Mobile Website screen shotSo we know that two things are hot in business communication and marketing in 2011:  mobile and video.  And of course mobile video but that goes without saying since it’s a combination of the two.  But with the increase of smartphones and mobile web usage, more and more people will start to access your site via a mobile device during the next several years and beyond.

Creating a mobile version of your website can be a daunting task but it does not have to be.  Like all projects it requires some planning and design with realistic expectations.  With this in mind I’ve created some tips on building your mobile site without too much frustration.

First determine what the mobile web experience should be for your customers, prospects, partners, etc.  If you’re a local business that has a storefront, then you need something that will provide directions and easy to find phone number.

Determine what information you want on your mobile site. If you have a large site you don’t need to put everything on your mobile site.  You can put a link to the full site for anyone that has to have it but determine what the key information you need on your mobile site an build pages around that.

Have a simple and easy to use navigation in place.  Mobile web browsing is not easy and even more difficult if it’s hard to go from one page to the next.  Have simple icons that links to your mobile pages and maybe a Home link that can take the user to the main landing page.

This seems redundant but after reading the previous two points, you don’t want more than 6-8 pages on your site and no more than two levels deep including the home page.  Again look at what the mobile user experience is.  Most of the time it will be to do a quick lookup to find your contact information or directions.

Keep the design clean and simple.  Don’t use complicated backgrounds or image backgrounds.  Use solid colors and icons sized for mobile use.  If you designed a favicon for your website use that where you can.  Or if you have created a good avatar for your brand use that.

If your site has a WordPress blog there are some great mobile themes like WPTouch, Carrington Mobile, News Press that will create a mobile version of your WordPress site.  I use WPTouch and like the fact that I can upload my own custom icon for saving to the phone’s desktop!

If you don’t use WordPress that’s OK.  Creating a mobile webpage requires some simple coding and scripts that can be placed on the main landing page to direct traffic to the appropriate site based on what type of device is viewing the page.  Also check to see if your script allows you to specify mobile device types. For example can you allow iPads and tablet devices to view the site as a normal web browser resolution?

Remember to keep it simple and develop a basic mobile website with your first design.  After testing, review and feedback from visitors then look at how and if you should add more to your mobile website.  Chances are you may hit a home run with the first iteration and a few minor changes.

10 Ways to Boost Virtual Office Productivity

11 comments Written on February 22nd, 2011 by
Categories: Productivity, Strategy

Virtual teams present special challenges, primarily because they are so geographically dispersed. Because you never meet face to face, out must rely on technology to get your workers trained. Remote workers in the form of IT specialists or personal assistants are great ways to save money or assemble teams with unique skills, but they require some special handling to keep them focused on their assigned tasks. Here you will find 8 ways to boost virtual office productivity so you get your money’s worth.

  1. Set your expectations early: You need to make sure you discuss your communication methods and how often you must get updates. Be specific concerning the outputs you want to see and when you must see them. By setting the standard early you can develop a better relationship and also have a framework by which you can provide evaluations and take corrective action if necessary.
  2. Route tasks effectively: A thorough knowledge of your virtual workers’ skill will help you route work properly. Virtual workers all have different specialties, so make sure that you delegate appropriate work to each person. This will help your virtual workers be more productive and you will get the results you need.
  3. Get an address: Your virtual office can include physical space services that have a real address with a real receptionist to sign for packages and provide notary and other services. Space services give you the ability to maintain a prestigious address without the overhead associated with the high rent district. With a virtual address you don’t have to worry that anyone will find out that you do most of your work in your pyjamas.
  4. Use software tools: Training and planning can be done with online project management tools such as the online BaseCamp subscription service. With online tools you can stipulate that all work be documented and you and your team can pick up and move on should one of your virtual workers quit unexpectedly.
  5. Trust, not fear should characterize your relations with virtual workers: As with any employee or contractor you take a risk, although you never get to see most of your virtual team. You also should recognize that your virtual team may have never seen you either, so they have a lot at stake too. Rather than trying to keep your team members on a short leash, let them go about their work and while you go about yours. Most of the time your worries will prove to be unfounded.
  6. Start smart: With a lot of deadlines looming you may feel pressured to assign a lot of work to new virtual workers. Realize that they have to get used to you and the way your organization works just as much as a physical employee would have to do. Start small with simple tasks while your team learns the ropes and gradually allow them to develop into the productivity engine you need them to be for your business to succeed.
  7. Get some legal advice: If you are new to virtual work environments, take some time and money to get competent legal advice. You want to form relationships that don’t leave you vulnerable to legal action should one of your virtual workers become unhappy.
  8. Be culturally savvy: If you have foreign workers on your virtual team, take some time to learn about their cultural nuances and practices. Be aware of their holidays and work routines and be careful not to unintentionally insult or offend them. Everyone must have respect for each other in order for the global workforce to succeed.
  9. Provide support: Virtual workers will have concerns from time to time that you need to address promptly to keep them productive. Pay issues are probably near the top of the list with workflow issues being close by. If your workers need online or other tools to get their work done, go ahead and support them by getting them what they need. If you’re willing to work to accommodate them, they will be more likely to accommodate you.
  10. Respect: To have a productive virtual office, you must show your workers respect. Take the lead in this area and be patient while your workers adjust to you and their virtual surroundings. After you’ve been fair and respectful with them for a few weeks, demand respect in return (if you haven’t received it yet). The virtual office is just like a physical office: everyone must get along in order to accomplish the mission.

Chart your course to success with these 10 ways to boost virtual office productivity. You will you’re your experience with this modern workforce to be fun, exciting, and profitable.

John Brook is a regular contributor to other blogs where he posts about improving productivity. He works at OfficeKitten.co.uk where he writes about presentation supplies and office supplies.