Are You Being Heard?

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I joined Twitter on June 21, 2008 and for the next few months did not really know what to do with it. I read about Twitter in the spring of 2008 and was interested to see what the buzz was about. I don’t text often so the whole 140 character limit was new to me. [...]
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8 Subtle Ways to Make Yourself Look More Professional

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Self employed workers have their hands full juggling multiple roles every day, so keeping a professional appearance can be challenging at times. Freelancers and so-called “one man bands” already struggle when it comes to competing with large corporations. It is hard to answer the phones, take out the trash and still create awesome presentations and [...]
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Employing the Web to Spread Your Story

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In my last post I talked about what makes a good storyteller and I thought this post would be a good follow up to talk about how to use the web and social networks to spread your story. Now we all love a good story and want to share with our friends. But if you [...]
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Facebook Mass Exodus? Not So Much!

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Yesterday was supposed to be the day that Facebook users would delete their accounts in protest of the company’s privacy policy changes over the past several weeks. However according to a post Web Pro News only 34,424 users took the plunge and did just that. I can see a few reasons why this [...]
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Twitter and LinkedIn Integration, Good or Bad?

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LinkedIn has jumped into the integration fray the past few weeks. Most recently the business network site has integrated with Twitter to allow posting between the two sites. This is a big step for LinkedIn since the status feature of the site was poorly used in the past. Many users rarely updated [...]
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Deep Fried Mashup and Branded Communities at SMC Triangle

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Last week the Triangle Social Media Club had two guest speakers, Karlie Justus (@karliej) and Jason Peck (@jasonpeck). I’ve had the pleasure of meeting both the speakers and interacting with them on Twitter over the past several months. I was glad to see Karlie speak about the NC State Fair since I had been trying to [...]
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Social Media Tools and Network Inventory

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Since I’m a marketing geek I’m always interested in new tools, networks and other communication platforms. Over the past few years I have investigated and used many of the new social media networks and tools to see how well they worked. However I realize now that I have too many accounts and some of them [...]
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Facebook Fan Pages Offer New Way To Connect

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Last week I attended the Triangle Social Media Club @SMCTriangle meeting at Calvert Holdings in Cary. The topic was Facebook and personal branding and the demo led by Jeff Cohen @dgtlpapercuts was excellent. The discussion centered on how FB groups and fan pages interact with users in different ways and the pros and [...]
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