Square Jaw Media » professional development

How Social Is Your TV?

Brian McDonald — Sun, 26 Feb 2012 20:55:35 +0000

At the February Triangle Social Media Club event I had my eyes opened to the world of “social TV.” The speakers were Gregory Ng (@gregoryng), Tim Arthur (@timarthur), Damond Nollan (@damondnollan) and the MC was Ryan Boyles (@therab). The panel showed what their entertainment centers consisted of, their top 5 shows and one guilty pleasure [...]

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Rein in Your Event Hashtags

Brian McDonald — Wed, 24 Aug 2011 12:39:54 +0000

I saw the program for a social media conference recently that had 16 unique hashtags peppered throughout the agenda program. My first reaction was why? Some of the hashtags were the city and state name of the event location while others were plain generic like #Day1 and #blogging. The event had a unique name that should have [...]

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Beyond the Basics: Enterprise Social Media Strategy

Brian McDonald — Mon, 14 Feb 2011 13:25:22 +0000

David B. Thomas (@davidbthomas) executive director at New Marketing Labs is releasing his new book today, The Executive’s Guide to Enterprise Social Media Strategy, co-authored with Mike Barlow. David and I discussed some great strategies and tactics from his findings including: Creating a cross-functional, enterprise-wide team as a starting point for creating social media policy [...]

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Five Tips for Improved Intra-Office Communication

James Adams — Fri, 03 Dec 2010 14:47:42 +0000

A business that improves communication between workers in an office will improve morale and boost productivity. Ultimately, a large office with poor communication will pay the price because miscommunication usually affects the bottom line. Fortunately, however, the digital revolution has resulted in numerous online communication services that can make intra-office communication drop-dead simple. Here are [...]

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Beyond the Basics: Managing Multiple Twitter Accounts

Brian McDonald — Tue, 16 Nov 2010 13:39:44 +0000

Beyond the Basics is a new video series where I am interviewing leading marketing and communication professionals to discuss advanced social media and interactive marketing strategies and tactics. Over the past few months I’ve attended many social media and interactive marketing presentations and I find myself and my peers saying, “getting tired of hearing the [...]

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9 Tips for Finding the Virtual Office Assistant of Your Dreams

James Adams — Tue, 19 Oct 2010 19:30:06 +0000

Virtual office assistants are a great way to get more done without spending a lot of money, especially when your business is small. You get to pay someone only for the time spent working for you or by the tasks they do for you without worrying about all the overhead associated with hiring a traditional [...]

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10 Tips for Searching for Jobs Online

James Adams — Thu, 30 Sep 2010 14:04:47 +0000

Employers are leaving the world of print media behind by posting their jobs exclusively online. They are advertising on message boards, through social networks and on huge job posting sites. Businesses also advertise on their own websites where applicants from all over the world can vie for the best positions. Here are some tips to [...]

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8 Subtle Ways to Make Yourself Look More Professional

James Adams — Mon, 23 Aug 2010 15:34:24 +0000

Self employed workers have their hands full juggling multiple roles every day, so keeping a professional appearance can be challenging at times. Freelancers and so-called “one man bands” already struggle when it comes to competing with large corporations. It is hard to answer the phones, take out the trash and still create awesome presentations and [...]

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Tips for a Successful RFP Response

Brian McDonald — Fri, 30 Jul 2010 13:00:42 +0000

If you’ve ever had to prepare a proposal response to a Request for Proposal (RFP) you know it can be a challenge. RFPs come in all shapes and sizes and no two are alike. Some can be over 100 pages while others can be less than 1,000 words. Either way your response is what is [...]

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Can Your Marketing Manager Do This?

Brian McDonald — Fri, 16 Jul 2010 16:50:28 +0000

When you look at job descriptions for marketing managers these days you wonder if any one person can really fulfill the role. Marketing has expanded greatly in the past dozen years as the Internet and digital marketing has exploded. Today when I look at position descriptions for marketing managers and directors I see a huge [...]

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