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Marketing Lessons from The NFL

Brian McDonald — Tue, 01 Nov 2011 04:32:58 +0000

We’re halfway through the National Football League (NFL) season and this is the time of year that I love. Temperature is cooling down, leaves are changing, Halloween, Thanksgiving and Christmas are the holidays and the NFL season is in full swing. There’s a reason why NFL football is the number one sport in the United [...]

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World Without Apple Infographic: Impact of Steve Jobs

Brian McDonald — Fri, 07 Oct 2011 12:35:42 +0000

The passing of Steve Jobs was a sad event for me. I bought my first Apple Macintosh computer in 1987. It was a used first generation Mac that cost me $2,300! Nonetheless I loved it, it was my first computer because the Commodore 64 I had in high school never did anything but play games. [...]

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Will Brand Redesign Bring Back Budweiser’s Customers?

Brian McDonald — Wed, 14 Sep 2011 13:31:48 +0000

Budweiser announced that it is redesigning its cans. The bow tie Budweiser logo will be emphasized along with the red color. I wonder if this will attract new customers? Sure there will be interest when the new design is seen on cans and swag, but will it last? Overall the beer market has shrunk the [...]

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History of Marketing Channels Infographic

Brian McDonald — Fri, 09 Sep 2011 13:51:07 +0000

This week’s infographic is from Penn-Olson and gives a great timeline of the history of marketing channels. My personal introduction to this graphic starts with guerrilla marketing in college and integrated marketing communications when I started my professional career. Since then we’ve seen an explosion of marketing channels mostly due to the Internet and web. [...]

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Surviving After Nature’s Fury

Brian McDonald — Sun, 17 Apr 2011 15:59:55 +0000

Watching the news and tracking the storm that tore through North Carolina yesterday reminded me about the tornado that hit Raleigh in 1988. I was in college at NC State and living off Hillsborogh St. I still recall the strange weather that day. The temperature shifted 20+ degrees and by midnight you could see storms [...]

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Does Selling Out Kill Your Brand?

Brian McDonald — Tue, 29 Mar 2011 18:14:48 +0000

MySpace and FriendFeed were early social platforms that grew their community and eventually found their respective suitors. But was acquisition the kiss of death to these companies? It seems that after they get their payday these companies are forgotten by their new owners for several reasons. FriendFeed was supposed to be the Twitter killer for [...]

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Beyond The Basics: Creating Great Short Online Video

Brian McDonald — Mon, 20 Dec 2010 14:40:16 +0000

For my third episode I travelled to Chapel Hill and met with David Rose (@dbrose67) COO of Magent Video (@magnetvideo) to talk about how to shoot short corporate video. David and I talked about the challenges of producing a great 30-60 second video for your website that keeps your audience’s attention. Some of the interesting [...]

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End of the Year Blog Checklist

Brian McDonald — Tue, 14 Dec 2010 16:27:06 +0000

Blog Tune Up As the year winds down we typically find ourselves reflecting on the events of the current year as well as dealing with all those tasks we’ve put off. Now is a great time to review your blog and perform your blog tune up to maximize performance and review any enhancements you put [...]

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The “What” is Twitter

Brian McDonald — Wed, 30 Jun 2010 13:08:39 +0000

Last year I wrote a blog post about why I stopped subscribing to the daily newspaper. Only a year of time has passed but it seems like 5 years have passed since then. In my post I asked “now what?” Well in that time I’ve found that the answer to that is Twitter. I frequent [...]

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BP PR Campaign: Right or Wrong Timing?

Brian McDonald — Wed, 09 Jun 2010 14:42:05 +0000

BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster in our country’s history. I [...]

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