Square Jaw Media » LinkedIn

Digital Healthcare Animated Infographic

Brian McDonald — Fri, 23 Sep 2011 14:51:37 +0000

Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by: Creating a compelling argument for the role [...]

This post appears on Square Jaw Media at Digital Healthcare Animated Infographic

The Google+ Project: Should I Stay or Should I Go?

Brian McDonald — Fri, 01 Jul 2011 13:31:02 +0000

Google announced its latest entry into social networking this week with The Google+ Project. Today I received an invite to join the network and find myself at a difficult decision. Should I create an account, link to friends and create another online presence? Or should I wait and see if this sticks? Part of me [...]

This post appears on Square Jaw Media at The Google+ Project: Should I Stay or Should I Go?

8 Tips For LinkedIn Company Products & Services Pages

Brian McDonald — Tue, 01 Feb 2011 16:32:55 +0000

LinkedIn rolled out some new features for company profiles last week. The new features allow you to do more than list your company location, description, Twitter ID and recent blog posts. The is a new link at the top of the companies page called “Services and Products” where you can list your company’s specific product [...]

This post appears on Square Jaw Media at 8 Tips For LinkedIn Company Products & Services Pages

Five Tips for Improved Intra-Office Communication

James Adams — Fri, 03 Dec 2010 14:47:42 +0000

A business that improves communication between workers in an office will improve morale and boost productivity. Ultimately, a large office with poor communication will pay the price because miscommunication usually affects the bottom line. Fortunately, however, the digital revolution has resulted in numerous online communication services that can make intra-office communication drop-dead simple. Here are [...]

This post appears on Square Jaw Media at Five Tips for Improved Intra-Office Communication

Beyond the Basics: Creating Your Online Community

Brian McDonald — Tue, 30 Nov 2010 15:46:27 +0000

In the second episode of Beyond the Basics, I met with Jason Peck (@jasonpeck) of eWayDirect. Jason is the Product Manager, Social Media for eWayDirect, a full service interactive marketing agency. One area I’ve seen Jason and eWayDirect really perform is in the area of creating online communities for their customers. Some of the key [...]

This post appears on Square Jaw Media at Beyond the Basics: Creating Your Online Community

10 Tips for Searching for Jobs Online

James Adams — Thu, 30 Sep 2010 14:04:47 +0000

Employers are leaving the world of print media behind by posting their jobs exclusively online. They are advertising on message boards, through social networks and on huge job posting sites. Businesses also advertise on their own websites where applicants from all over the world can vie for the best positions. Here are some tips to [...]

This post appears on Square Jaw Media at 10 Tips for Searching for Jobs Online

Using Social Media to Promote Events

Brian McDonald — Wed, 22 Sep 2010 18:08:17 +0000

Social Media can be a great tool to promote events. Depending on your strategy and audience it allows you to quickly reach your audience with a direct targeted message. By no means should you solely rely on social media for event promotion. Direct marketing, email marketing, advertising and other forms of marketing communications should be [...]

This post appears on Square Jaw Media at Using Social Media to Promote Events

New LinkedIn Groups Features Enhance Community Management

Brian McDonald — Tue, 14 Sep 2010 17:45:32 +0000

LinkedIn has rolled out several new features over the past few months to better help you manage your groups. Previously groups were limited in terms of creating a place to store information that you always want available to members like rules for posting discussions. The new group features allow you to create a group rules [...]

This post appears on Square Jaw Media at New LinkedIn Groups Features Enhance Community Management

Five Starting Points to Build Your Online Presence

Brian McDonald — Tue, 23 Feb 2010 18:35:45 +0000

Last month I spoke to the Triangle Area Freelancers on how to use social media to market yourself. The group is primarily freelance writers and they had some excellent questions including: Should I get on Twitter? Where do I start with social media? Blogger or WordPress, which is better and should I pay to host [...]

This post appears on Square Jaw Media at Five Starting Points to Build Your Online Presence

What the Heck Do I Do? A Lesson in using LinkedIn

Brian McDonald — Tue, 02 Feb 2010 14:30:24 +0000

Sometimes you get so engaged and excited that you forget some of the chaos you cause by going 90 miles an hour. I had an interesting conversation with a former co-worker who brought to my attention how this was happening to me and causing confusion about my company’s brand. The conversation centered on some confusion [...]

This post appears on Square Jaw Media at What the Heck Do I Do? A Lesson in using LinkedIn