Square Jaw Media » lessons learned

6 Marketing Myths Busted!

Brian McDonald — Fri, 08 Jul 2011 14:38:32 +0000

Some days I get down when reading blog posts, discussions, seeing speakers talk about new marketing channels like social media or paid search. I have to remind myself that we live in a world where everyone is getting their mega horn on to blast out opinions. Some are on target, others a bit skewed and [...]

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What’s Your Data Crisis Communication Plan?

Brian McDonald — Tue, 24 May 2011 00:30:12 +0000

Klout (@klout), the online standard for influence and scoring site suffered a severe system error that caused users social media profile scores to drop in value yesterday. I noticed a few people questioning their scores on Facebook so I went to my Klout page and noticed that my score dropped by 50%. I was not [...]

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10 Ways to Boost Virtual Office Productivity

James Adams — Tue, 22 Feb 2011 14:01:33 +0000

Virtual teams present special challenges, primarily because they are so geographically dispersed. Because you never meet face to face, out must rely on technology to get your workers trained. Remote workers in the form of IT specialists or personal assistants are great ways to save money or assemble teams with unique skills, but they require [...]

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Educating Staff on Your Company Website

Brian McDonald — Tue, 26 Oct 2010 17:15:31 +0000

I had a call from from a staff member asking where our partner information was on our web site. The partner was at a trade show and promoting our company and could not find their information. A couple of things jumped out at me, most notably, “did they try searching for their company name on [...]

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How to Change Your Logo and Not Look Stupid!

Brian McDonald — Wed, 13 Oct 2010 12:30:22 +0000

The past few weeks have witnessed some major consumer brands changing their logos: Belk, MySpace, The Gap, etc. Most notably was The Gap who changed their logo to one of the worst designs I’ve seen in my 20 years of marketing communications. After much public disapproval and constant web and social chatter, The Gap decided [...]

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8 Subtle Ways to Make Yourself Look More Professional

James Adams — Mon, 23 Aug 2010 15:34:24 +0000

Self employed workers have their hands full juggling multiple roles every day, so keeping a professional appearance can be challenging at times. Freelancers and so-called “one man bands” already struggle when it comes to competing with large corporations. It is hard to answer the phones, take out the trash and still create awesome presentations and [...]

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Tips for a Successful RFP Response

Brian McDonald — Fri, 30 Jul 2010 13:00:42 +0000

If you’ve ever had to prepare a proposal response to a Request for Proposal (RFP) you know it can be a challenge. RFPs come in all shapes and sizes and no two are alike. Some can be over 100 pages while others can be less than 1,000 words. Either way your response is what is [...]

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Tips For Branding on a Budget

Brian McDonald — Thu, 13 May 2010 14:09:37 +0000

A few weeks ago I had the pleasure to speak to the Raleigh SEO Meetup organized by Ashley Berman-Hale and Phil Buckley @1918. The topic was “Branding on A Budget,” and since I’ve worked for many small companies I’ve had my share of challenging marketing goals on little or no budget. In preparing my speakers [...]

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What’s Your Training ROI?

Brian McDonald — Thu, 22 Apr 2010 12:30:08 +0000

I had a great meeting with a training company today. We discussed many topics but one of the points that really hit home with me was when they stated that companies want to measure training ROI during economic downturns. Many times training gets cut much like marketing and the investment in the future opportunity is [...]

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What Makes a Brand?

Brian McDonald — Mon, 22 Mar 2010 16:44:20 +0000

Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but what is felt and the [...]

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