Tips For Branding on a Budget
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A few weeks ago I had the pleasure to speak to the Raleigh SEO Meetup organized by Ashley Berman-Hale and Phil Buckley @1918. The topic was “Branding on A Budget,” and since I’ve worked for many small companies I’ve had my share of challenging marketing goals on little or no budget. In preparing my speakers [...]
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What’s Your Training ROI?
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I had a great meeting with a training company today. We discussed many topics but one of the points that really hit home with me was when they stated that companies want to measure training ROI during economic downturns. Many times training gets cut much like marketing and the investment in the future [...]
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What Makes a Brand?
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Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but what is felt and the [...]
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What the Heck Do I Do? A Lesson in using LinkedIn
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Sometimes you get so engaged and excited that you forget some of the chaos you cause by going 90 miles an hour. I had an interesting conversation with a former co-worker who brought to my attention how this was happening to me and causing confusion about my company’s brand. The conversation centered on some confusion [...]
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More Blogging Lessons Learned
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Today is Day 25 of my 30 day blogging challenge and I wanted to share some more tips and other wisdom. I have to admit today was a tough motivational day. I still have some topics on my list that I started with at the beginning of the 30 days. But none [...]
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Can You Help Me Use the Facenet Twitterverse Thang??
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I remember someone asking me in 1995 when I was building my first web site and describing how cool this new technology was, “Hey can you help me get on the interweb?” Sure I said, just take a left on the Internet superhighway and look for the exit that starts with http://www and you’ll be [...]
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Practice, Preparation and Speaking Tips from Ignite Raleigh
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Last night I had the opportunity to have five minutes to pitch an idea on creating a grassroots network for Downtown Raleigh Wi-Fi at Ignite Raleigh. This was the first time for the event in Raleigh and it was a great success. Good speakers, variety of topics, lots of socializing and great planning [...]
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Twenty Slides in Five Minutes-Ignite Raleigh!
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I am busy preparing for my five minutes at Ignite Raleigh on Wednesday night at the Lincoln Theatre. The format is that each presenter gets five minutes to present their idea and their 20 slides will advance every 15 seconds. I finished my presentation yesterday and sent to the organizers after rehearsing my [...]
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