David B. Thomas (@davidbthomas) executive director at New Marketing Labs is releasing his new book today, The Executive’s Guide to Enterprise Social Media Strategy, co-authored with Mike Barlow.
David and I discussed some great strategies and tactics from his findings including:
- Creating a cross-functional, enterprise-wide team as a starting point for creating social media policy and practices.
- How to manage large international teams creating social media presence for your corporation.
- Creating a strategy that allows management to understand how to implement, manage and measure social media.