Selling Ice to Eskimos With Good Storytelling
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Storytelling is one of our most important and primary means of communicating with others. The name conjures up images of reading bedtime stories to our children. Yet the art of storytelling is vital to sales and marketing communications. The great sales guys that can sell ice to Eskimos are also great storytellers that can [...]
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Facebook Mass Exodus? Not So Much!
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Yesterday was supposed to be the day that Facebook users would delete their accounts in protest of the company’s privacy policy changes over the past several weeks. However according to a post Web Pro News only 34,424 users took the plunge and did just that. I can see a few reasons why this [...]
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2009 Wasn’t All That Bad!
2010 is here tomorrow and it’s hard to believe that just 10 years ago I was preparing to move back to the Triangle after a three year stint in Charlotte. At that time I was newly married and without kids. Well a lot has changed in my life since then including the birth of my two children and maturing to the next phase of my life.
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How to Interact With Social Media Rock Stars…and Others
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I had a great networking opportunity last night when I was able to meet Chris Brogan, a leading social media marketing professional (and most will say the top person in his field) and author of the book Trust Agents. My good friend Dave Thomas, Social Media Manager at SAS invited myself and some local social [...]
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