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Trends from Randi Zuckerberg, Former Director of Marketing at Facebook

Brian McDonald — Wed, 14 Mar 2012 11:25:26 +0000

Last month I had the opportunity to meet and hear Randi Zuckerberg speak at Meredith College. Randi was visiting the campus to receive the President’s Award and deliver the 2012 Woman of Achievement Lecture. Prior to the event I was able to attend the VIP reception thanks to my wife (@mcdezigns) who won the Meredith [...]

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6 Content Curation Tools For Your Daily Digital Diet

Brian McDonald — Thu, 12 Jan 2012 00:52:31 +0000

You hear that content is king and the latest curations applications and tools allow you to take advantage of the content kings to manage your daily diet of news and information. With the large volumes of content being produced today by everyone from the major networks, businesses and local bloggers and enthusiasts, individuals have a [...]

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How Online Marketing Drives Offline Success Infographic

Brian McDonald — Thu, 03 Nov 2011 11:20:23 +0000

This infographic from KISSmetrics shows and provides case studies on how online marketing can drive offline sales. It’s a great starting point when working with all types of business, large and small to determine where to start your digital and social media planning to meet business goals. Click on the graphic below for an enlarged [...]

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Digital Healthcare Animated Infographic

Brian McDonald — Fri, 23 Sep 2011 14:51:37 +0000

Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by: Creating a compelling argument for the role [...]

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Facebook vs. Google+ Infographic

Brian McDonald — Mon, 11 Jul 2011 15:36:32 +0000

Great initial comparison of Facebook and Google+ features, privacy and sharing settings. Early reviews on Google+ are favorable with its simple and clean design. Source: TechnoBombs

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The Google+ Project: Should I Stay or Should I Go?

Brian McDonald — Fri, 01 Jul 2011 13:31:02 +0000

Google announced its latest entry into social networking this week with The Google+ Project. Today I received an invite to join the network and find myself at a difficult decision. Should I create an account, link to friends and create another online presence? Or should I wait and see if this sticks? Part of me [...]

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Does Selling Out Kill Your Brand?

Brian McDonald — Tue, 29 Mar 2011 18:14:48 +0000

MySpace and FriendFeed were early social platforms that grew their community and eventually found their respective suitors. But was acquisition the kiss of death to these companies? It seems that after they get their payday these companies are forgotten by their new owners for several reasons. FriendFeed was supposed to be the Twitter killer for [...]

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Facebook’s New Best Friend? The Gap!

Brian McDonald — Tue, 09 Nov 2010 13:30:39 +0000

Last week The Gap announced that they were giving away 10,000 pairs of jeans to anyone who checked in to their stores on Facebook. All you had to do was show your check-in screen on your mobile device to redeem the coupon. I headed over to The Gap at 11 AM last Friday to see [...]

This post appears on Square Jaw Media at Facebook’s New Best Friend? The Gap!

Using Social Media to Promote Events

Brian McDonald — Wed, 22 Sep 2010 18:08:17 +0000

Social Media can be a great tool to promote events. Depending on your strategy and audience it allows you to quickly reach your audience with a direct targeted message. By no means should you solely rely on social media for event promotion. Direct marketing, email marketing, advertising and other forms of marketing communications should be [...]

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Facebook Mass Exodus? Not So Much!

Brian McDonald — Tue, 01 Jun 2010 18:24:17 +0000

Yesterday was supposed to be the day that Facebook users would delete their accounts in protest of the company’s privacy policy changes over the past several weeks. However according to a post Web Pro News only 34,424 users took the plunge and did just that. I can see a few reasons why this is true. [...]

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