Square Jaw Media » design

Mobile Site, App or Both?

Brian McDonald — Fri, 28 Oct 2011 12:30:00 +0000

With mobile usage and traffic growing by huge numbers recently there is a rush to create mobile friendly versions of your website. But it does not end there, what about a iPhone or iPad app? What about other smartphones: Droid, Blackberry, etc? Just thinking about it can make your head spin! I’ve had many discussions [...]

This post appears on Square Jaw Media at Mobile Site, App or Both?

Will Brand Redesign Bring Back Budweiser’s Customers?

Brian McDonald — Wed, 14 Sep 2011 13:31:48 +0000

Budweiser announced that it is redesigning its cans. The bow tie Budweiser logo will be emphasized along with the red color. I wonder if this will attract new customers? Sure there will be interest when the new design is seen on cans and swag, but will it last? Overall the beer market has shrunk the [...]

This post appears on Square Jaw Media at Will Brand Redesign Bring Back Budweiser’s Customers?

WordPress vs. Joomla vs. Drupal Infographic

Brian McDonald — Fri, 26 Aug 2011 13:14:38 +0000

With the choices in open source content management systems (CMS) this infographic from Devious Media compares WordPress, Joomla and Drupal. I’ve used WordPress and Joomla to build sites and found both of them robust with many features available. WordPress I favor for its greater ease of use and wealth of plugins and available knowledge base [...]

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Typography: The Message Conveyed by Printed Characters

James Adams — Thu, 18 Nov 2010 16:45:45 +0000

Your choice of font paints a picture with words, effectively conveying whether your message is playful or formal, sophisticated or aimed at children. Fonts can be used to emphasize the most important parts of an advertisement or article, especially for online readers who tend to quickly scan instead of carefully read. The type of font [...]

This post appears on Square Jaw Media at Typography: The Message Conveyed by Printed Characters

Aggregators Offer Quick Start Mashup Pages

Brian McDonald — Sat, 01 Aug 2009 00:07:00 +0000

I’ve been doing some testing of RSS aggregator and mashup tools to develop requirements for a marketing portal project. These tools are great for non developers and marketing geeks like me to build a slick set of pages that can pull in multiple RSS feeds and other site content from both social media sites and [...]

This post appears on Square Jaw Media at Aggregators Offer Quick Start Mashup Pages

Creating a Buzz on a Budget

Brian McDonald — Thu, 30 Jul 2009 21:58:00 +0000

Today was the first full day at the Assoc of Chamber of Commerce Executives (ACCE) Convention at the Raleigh Convention Center. I was able to attend some great presentations on communication planning and social media that I’m going to write on in posts next week. I found that doing a tradeshow throws a kink in [...]

This post appears on Square Jaw Media at Creating a Buzz on a Budget

Marketing Toolkit v0.5 Desktop Publishing

Brian McDonald — Thu, 23 Jul 2009 15:39:00 +0000

Writing about Web 2.0 technology over the past several months I am reminded of what the “new” technology was when I began my career and how it impacts us today. I graduated college in 1990 with a degree in communication and public relations. When I started college was already using computers for word processing and [...]

This post appears on Square Jaw Media at Marketing Toolkit v0.5 Desktop Publishing