Marketing Toolkit v1.0: Web and CRM
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In the first marketing toolkit I discussed desktop publishing and the role it played in changing marketing strategy and processes. In this post I want to discuss what was the second major technology impact to marketing over the past 20 years, the creation of the World Wide Web and Customer Relationship Management (CRM) systems. [...]
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October 2008 AMA Luncheon Recap: Telling a Great Story with Data
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Proving facts to management is always a difficult task. During our October meeting Susan Moore and Elissa Fink demonstrated their technique for telling a great story with data that can help you communicate the important facts in a memorable way. We have all faced the challenge of having too much information and data that our [...]
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Article for Meetings Magazine
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This is an article I was interviewed for at my last job. The project was a web based CRM system. It appeared in Association Meetings Magazine.
Two Paths to IntegrationAug 1, 2001 12:00 PM, By David Erickson
Between the demands of members and advances in database management, now is the time for associations to re-evaluate their [...]
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