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6 Marketing Myths Busted!

Brian McDonald — Fri, 08 Jul 2011 14:38:32 +0000

Some days I get down when reading blog posts, discussions, seeing speakers talk about new marketing channels like social media or paid search. I have to remind myself that we live in a world where everyone is getting their mega horn on to blast out opinions. Some are on target, others a bit skewed and [...]

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It’s All About the Blog

Brian McDonald — Fri, 14 Aug 2009 19:29:00 +0000

Today is the last post in my 30-Day Blogger Challenge and it has been a fun and at times tiring experience. I have posted a few blogging lessons learned during the course of the challenge and wanted to write today about this blogging experience in terms of how it impacts marketing. I started this challenge [...]

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Marketing Toolkit v2.0 Social Media and Collaboration Tools

Brian McDonald — Thu, 13 Aug 2009 21:01:00 +0000

My first exposure to social media was back in 2000. I was hired to implement a new web site for a trade association that would enable communication and collaboration using the early Web 2.0 tools. The web site would feature e-commerce applications as well to streamline the members’ online experience. It was a very exciting [...]

This post appears on Square Jaw Media at Marketing Toolkit v2.0 Social Media and Collaboration Tools

Social Media Case Study: Triangle AMA

Brian McDonald — Wed, 12 Aug 2009 21:11:00 +0000

Over the past few weeks I’ve written several articles about member based associations using social media. I thought today’s post would be a good time to reflect on a case study that I personally have been working on over the past year. I serve on the board of the Triangle Chapter of the American Marketing [...]

This post appears on Square Jaw Media at Social Media Case Study: Triangle AMA

More Blogging Lessons Learned

Brian McDonald — Sun, 09 Aug 2009 20:21:00 +0000

Today is Day 25 of my 30 day blogging challenge and I wanted to share some more tips and other wisdom. I have to admit today was a tough motivational day. I still have some topics on my list that I started with at the beginning of the 30 days. But none of them really [...]

This post appears on Square Jaw Media at More Blogging Lessons Learned

Practice, Preparation and Speaking Tips from Ignite Raleigh

Brian McDonald — Thu, 06 Aug 2009 18:03:00 +0000

Last night I had the opportunity to have five minutes to pitch an idea on creating a grassroots network for Downtown Raleigh Wi-Fi at Ignite Raleigh. This was the first time for the event in Raleigh and it was a great success. Good speakers, variety of topics, lots of socializing and great planning by Our [...]

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Delicious, Digg and other Bookmarking Sites Boost Internal Marketing

Brian McDonald — Wed, 05 Aug 2009 17:42:00 +0000

When I first started working in marketing communications one of my monthly tasks was to review all trade publications for articles where our company was mentioned as well as other articles of interest. I scanned roughly 30+ trade publications for keywords using my eyeballs since there was no Web in 1991. This tedious process also [...]

This post appears on Square Jaw Media at Delicious, Digg and other Bookmarking Sites Boost Internal Marketing

Twenty Slides in Five Minutes-Ignite Raleigh!

Brian McDonald — Tue, 04 Aug 2009 19:27:00 +0000

I am busy preparing for my five minutes at Ignite Raleigh on Wednesday night at the Lincoln Theatre. The format is that each presenter gets five minutes to present their idea and their 20 slides will advance every 15 seconds. I finished my presentation yesterday and sent to the organizers after rehearsing my slides, timing [...]

This post appears on Square Jaw Media at Twenty Slides in Five Minutes-Ignite Raleigh!

Can you Measure Your Corporate Brand on Facebook?

Brian McDonald — Mon, 03 Aug 2009 20:21:00 +0000

I just saw a great tweet by my brother @iamseanmcdonald “Serious question: Anyone have recent examples where a brand has made a MEASURABLE impact with its presence in Facebook?” I keep thinking to myself that the applications for corporate Facebook presence are mostly in the consumer brands area. We love to tell everyone how great [...]

This post appears on Square Jaw Media at Can you Measure Your Corporate Brand on Facebook?

Scope Management Essential for Marketing Success

Brian McDonald — Sun, 02 Aug 2009 15:51:00 +0000

While obtaining my Project Management Professional (PMP) certification I really dug into one of the main process areas that I knew would help me in my job on a regular basis: scope management. I reflected back on how many failed or poorly executed projects could have been better if more attention had been paid to [...]

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