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Marketing Lessons from The NFL

Brian McDonald — Tue, 01 Nov 2011 04:32:58 +0000

We’re halfway through the National Football League (NFL) season and this is the time of year that I love. Temperature is cooling down, leaves are changing, Halloween, Thanksgiving and Christmas are the holidays and the NFL season is in full swing. There’s a reason why NFL football is the number one sport in the United [...]

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Will Brand Redesign Bring Back Budweiser’s Customers?

Brian McDonald — Wed, 14 Sep 2011 13:31:48 +0000

Budweiser announced that it is redesigning its cans. The bow tie Budweiser logo will be emphasized along with the red color. I wonder if this will attract new customers? Sure there will be interest when the new design is seen on cans and swag, but will it last? Overall the beer market has shrunk the [...]

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History of Marketing Channels Infographic

Brian McDonald — Fri, 09 Sep 2011 13:51:07 +0000

This week’s infographic is from Penn-Olson and gives a great timeline of the history of marketing channels. My personal introduction to this graphic starts with guerrilla marketing in college and integrated marketing communications when I started my professional career. Since then we’ve seen an explosion of marketing channels mostly due to the Internet and web. [...]

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Typography: The Message Conveyed by Printed Characters

James Adams — Thu, 18 Nov 2010 16:45:45 +0000

Your choice of font paints a picture with words, effectively conveying whether your message is playful or formal, sophisticated or aimed at children. Fonts can be used to emphasize the most important parts of an advertisement or article, especially for online readers who tend to quickly scan instead of carefully read. The type of font [...]

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Facebook’s New Best Friend? The Gap!

Brian McDonald — Tue, 09 Nov 2010 13:30:39 +0000

Last week The Gap announced that they were giving away 10,000 pairs of jeans to anyone who checked in to their stores on Facebook. All you had to do was show your check-in screen on your mobile device to redeem the coupon. I headed over to The Gap at 11 AM last Friday to see [...]

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How to Change Your Logo and Not Look Stupid!

Brian McDonald — Wed, 13 Oct 2010 12:30:22 +0000

The past few weeks have witnessed some major consumer brands changing their logos: Belk, MySpace, The Gap, etc. Most notably was The Gap who changed their logo to one of the worst designs I’ve seen in my 20 years of marketing communications. After much public disapproval and constant web and social chatter, The Gap decided [...]

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BP PR Campaign: Right or Wrong Timing?

Brian McDonald — Wed, 09 Jun 2010 14:42:05 +0000

BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster in our country’s history. I [...]

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What Makes a Brand?

Brian McDonald — Mon, 22 Mar 2010 16:44:20 +0000

Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but what is felt and the [...]

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Will Sponsors Learn From Tiger Woods Debacle?

Brian McDonald — Tue, 08 Dec 2009 14:11:00 +0000

The past few weeks the big story has been Tiger Woods and his many mistresses. What started out as a car accident story has now developed into a shocking tale of one of the biggest sports celebrities having many extramarital affairs with several women across the country. Now I’m not going to preach morality in [...]

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Is Google Becoming the Next Wal-Mart?

Brian McDonald — Wed, 11 Nov 2009 15:26:00 +0000

As a long time web addict, I have watch Google’s rise to power from a distance at first. I started with Yahoo! and even bought stock in the company. To me they were the first and I was happy with my search results. When I first heard of Google I thought, great name but there [...]

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