BP PR Campaign: Right or Wrong Timing?
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BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster in our country’s [...]
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What Makes a Brand?
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Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but what is felt and the [...]
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Will Sponsors Learn From Tiger Woods Debacle?
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The past few weeks the big story has been Tiger Woods and his many mistresses. What started out as a car accident story has now developed into a shocking tale of one of the biggest sports celebrities having many extramarital affairs with several women across the country. Now I’m not going to preach morality in [...]
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Is Google Becoming the Next Wal-Mart?
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As a long time web addict, I have watch Google’s rise to power from a distance at first. I started with Yahoo! and even bought stock in the company. To me they were the first and I was happy with my search results. When I first heard of Google I thought, great name but there [...]
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Microsoft BI Commercial
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Saw this during the NFC Championship game and was surprised it was a Microsoft commercial for BI.
People Ready Business: Coca-Cola
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Site Dynamics Ad and Booth
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I recently designed a new half-page ad and table top booth for Site Dynamics (http://www.sidyn.com/) a new site selection software provider. These materials were created for the IEDC show in Atlanta on Oct. 19, 2008.
Half-Page Ad (click on image to enlarge)
Booth (click on image to enlarge)
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