Last time I did Ignite Raleigh I have to admit I was more nervous than I was this time around. There is no doubt that practice makes perfect and it helps your confidence when you have 20 slides and 5 minutes in front of 500+ to speak your peace!
I want to thank Ignite Raleigh crew (@therab, @timarthur, @damondnollan, @lisasullivan) for selecting me to speak on this topic that I had a lot of fun with. I really had a great time on stage and enjoyed doing Ignite Raleigh again. I highly recommend this to anyone that is passionate or just plain excited about their interests and culture. I met so many people for the first time that night as well as connected with some of the best people Raleigh has to offer and good friends!
If only State had held on to beat Duke that night!
This past Sunday evening I was able to sit in on with The TechMonks Podcast and recap the Triangle AMA Digital Marketing Camp. The show hosts Damond Nollan @damondnollan and Tim Arthur @timarthurattended the event as well as interviewed several of the speakers.
Last week I had the pleasure of being interviewed by Damond Nollan (@damondnollan) and the Room 3026 crew on Blog Talk Radio about Digital Marketing. I’ve known Damond for a few years now and was excited to be a guest on his show. My interview starts around the 24 minute mark. Thanks again for Damond Nollan for inviting me to be a guest.
Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by:
Creating a compelling argument for the role of digital communications and social networks using user and traffic statistics.
Establishing that healthcare as a topic is huge in volume: 2nd most search topic on google and 3rd largest web activity across generations.
The physician survey data displays how doctors are using digital media to research and learn about practices and medicine.
Consumer research shows how web research can lead to patient asking doctor for a branded drug.
The closing message “healthcare is digital…life is digital” shows how we are becoming a digital nation more every day. Plus I really like the use of Lego people!
This edition of Beyond the Basics looks at corporate microblogging and how it is impacting today’s business communication. Dan Connolly (@DConnolly17) of Blogtronix spoke with me about how microblogging can help reduce email clutter and increase productivity. Dan had some interesting statistics Blogtronix has customers have experienced.
Employee Engagement Benefits
39% increase in employee connectedness
32% more ideas generated and captured
30% in employee satisfaction
27% less email
32% reduction in time to find answers
37% increase in project collaboration and productivity
For my third episode I travelled to Chapel Hill and met with David Rose (@dbrose67) COO of Magent Video (@magnetvideo) to talk about how to shoot short corporate video. David and I talked about the challenges of producing a great 30-60 second video for your website that keeps your audience’s attention. Some of the interesting tactics I learned were:
Keeping your script down to 150 words and clearly communicating your core message.
How to use analytics to see how your customers are looking at videos and then interacting with your company.
How and where online to manage your video library.
David’s office had some great places to shoot. His partner has several motorcycles on display and we chose the sweet BMW in the front lobby to use as our shoot background. Thanks again to David and Magnet for participating!
Gregory Ng (@gregoryng) had one of the most awesome fundraising ideas for Movember. He sold 1 hour slots to his 24-hour Movember-thon where he did 24 straight hours of food reviews.
Beyond the Basics is a new video series where I am interviewing leading marketing and communication professionals to discuss advanced social media and interactive marketing strategies and tactics. Over the past few months I’ve attended many social media and interactive marketing presentations and I find myself and my peers saying, “getting tired of hearing the same basic presentation.”
For my first interview I chose Greg Ng (@gregoryng) Chief Experience Officer at Brooks Bell Interactive. I asked Greg about how he manages multiple Twitter accounts and personalities, both personal and corporate. Some of the interesting findings include:
Taking time to ensure you have the right account
Timing between sending out tweets and retweets
Identifying individual personalities on corporate accounts
Thanks to Greg for agreeing to be my first guest. Look for more interviews over the next several months as I explore SEO/SEM, conversion strategies, other social networks including Facebook and LinkedIn as well as writing tips, content strategies and design.
This video was from the Triangle AMA (@TriangleAMA) Social Media Training Camp. I shot and co-edited the footage with Jeremy Smith (@jeremysaid) for the chapter. The event was a great success and one of the best Raleigh Social Media workshops to date!
This past Sunday evening I was able to sit in on with The TechMonks Podcast and recap the 
