Portfolio

This past year has been very exciting, frustrating, fun and challenging all at the same time.  After spending several years as a marketing director for Zencos Consulting I found myself at a crossroads about 15 months ago.  I decided to take a chance and works as an independent freelancer and did that over the past year.  As much as I loved the creativity and freedom I found it to be very challenging in certain areas.

Therefore effective this Monday I will be hanging up my freelance hat and donning a new one at MedThink Communications.  I will be a Senior Digital Strategist at MedThink and I am so excited about this opportunity for several reasons. First is that I will be joining a talented team at MedThink.  Jeff Hill and Jon Barlow are two of the more talented digital marketing professionals I’ve had the pleasure to meet and now work with.

Second is that MedThink focuses on pharma and healthcare clients. A new field for me and a growing area for digital marketing.  After marketing hardware, software and manufacturing for 15+ years I have been wanting to get into a new market and subject matter.

Most importantly, this opportunity allows me to build upon strategy and tactics I’ve learned doing web development, online advertising, social media, analytics, and mobile.  I will be able to work with a team of talented professionals in account management, analytics, design, and other areas to develop and implement campaigns that deliver for clients and foster the agency/client relationship.

I want to thank many people who have helped me over the past year in various ways but most importantly by being a good friend including (but not limited to) Angela Hall, Dave Thomas, Shane Johnston, Janet Kennedy, Karen Albritton, Greg Ng, Dan London, Phil Buckley, Chris Moody, Grant Martin, Jeremy Smith, Jason Peck, Geoff Dunkak, David Rose and the entire Triangle AMA board and membership.  (Oh by the way , did I mention I start my term as Chapter President for Triangle AMA next month too? Guess I’m a glutton for punishment!)

Also I want to thank Ben Zenick and Joe Costanzo of  Zencos. I started working for Zencos as a consultant when they launched the company out of Ben’s living room 10+ years ago, came on full time in 2006 and created, launched and nutured the Zencos and SignalShare brands. I wish them continued success in their business. All my co-workers at Zencos were quite simply, kick ass and I cherish my 6+ years working with them.

A huge hug and thanks to my family, especially my wife, Maura that has been by my side the whole time as well as my two beautiful kids.  My brother Sean has been my oracle of wisdom and shining example of how to be a great professional, father, brother and knows exactly what to say and how to say it.

Finally I want to thank all the readers of this blog. You have helped me stay motivated, given me feedback and desire to create great content.  As long as you are reading I will keep writing and sharing my experiences in marketing and maybe even add some other content to keep you entertained.

Here’s to a great second half of 2011!