Apple’s announcement yesterday disappointed some that wanted to see a new iPhone design, the iPhone 5. Had the iPhone 5 been announced there would have been throngs of innovators, early adopters and first droppers lined up to buy the device on the first day, shattering sales records and making news. But that did not happen …
This week I had the opportunity to sit in with JT Moore @j_t_moore of ASPE ROI @ASPE_ROI for an hour long webinar on Google Analytics. We discussed how to get started with Google Analytics and explained some of its basic features including:
How to set up Google Analytics on your site.
What Bounce Rate means and how …
Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by:
Creating a compelling argument for the role of …
Last week during the first Monday Night Football game I watched the ad for The Johnny Cash Project on ESPN. I was blown away for two reasons.
I’m a huge Johnny Cash fan.
It’s the best use of crowdsourcing I’ve seen to date.
Now I will admit that I have not been a big fan of crowdsourcing for …
How’s your bounce rate? If it is consistently high (over 70%), then you need to analyze why visitors are leaving your site so quickly. This infographic looks at certain areas that may be driving your site visitors away from your site instead of diving deeper. One area to look at in your analytics are the …
Budweiser announced that it is redesigning its cans. The bow tie Budweiser logo will be emphasized along with the red color. I wonder if this will attract new customers? Sure there will be interest when the new design is seen on cans and swag, but will it last?
Overall the beer market has shrunk the …
This week’s infographic is from Penn-Olson and gives a great timeline of the history of marketing channels. My personal introduction to this graphic starts with guerrilla marketing in college and integrated marketing communications when I started my professional career. Since then we’ve seen an explosion of marketing channels mostly due to the Internet and web. …
