What’s Your Training ROI?
I had a great meeting with a training company today. We discussed many topics but one of the points that really hit home with me was when they stated that companies want to measure training ROI during economic downturns. Many times training gets cut much like marketing and the investment in the future [...]
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Finding the Right PR Agency
This is a post that I’ve wanted to write for quite some time. After stints at agencies and on the corporate side I’ve learned how to manage PR agencies to get the best service and results. When talking with new business owners I often discover that this can be a real challenge for them [...]
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What Makes a Brand?
Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but what is felt and the [...]
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Lunch With The Leaders
Approximately six weeks ago the first Raleigh Media Leaders event was held at The Busy Bee. Over 150 professionals from marketing, advertising, media and technology gathered for an evening of interaction and stimulating conversation. The event was unique in that there was a grand prize for the evening, a drawing for “Lunch with The Leaders,” [...]
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March 8-17, 2010: National MS Society’s “Be the Hero” Contest!
I was recently contacted by some friends about the National Multiple Sclerosis awareness campaign this week. I’ve known several people to suffer from MS and have been touched by seeing others mention that they have had family members afflicted with MS. Therefore this week I’m going to donate my Facebook status to the MS campaign [...]
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Ignite Raleigh Top 10
Last night was the second Ignite Raleigh held at the Lincoln Theatre in downtown Raleigh. Ignite is a unique event in that it is an idea exchange where presenters have 5 minutes and 20 slides to communicate their message. I thought last night was better than last year’s event in many ways and [...]
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Does a Generation Own Behavior?
This week I took the Pew Research Center Millennial Quiz. After seeing several friends post their scores on Twitter I gave it a try. My score was 61 out of 100 and placed me between Gen X and Gen Y or Millennials as they are now called. The higher the score the more I have in [...]
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Five Starting Points to Build Your Online Presence
Last month I spoke to the Triangle Area Freelancers on how to use social media to market yourself. The group is primarily freelance writers and they had some excellent questions including:
Should I get on Twitter?
Where do I start with social media?
Blogger or Wordpress, which is better and should I pay to host my site?
I have [...]
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