http://www.squarejawmedia.com where marketing and media mashup Fri, 16 Jul 2010 16:50:31 +0000 http://backend.userland.com/rss092 en When you look at job descriptions for marketing managers these days you wonder if any one person can really fulfill the role.  Marketing has expanded greatly in the past dozen years as the Internet and digital marketing has exploded.  Today when I look at position descriptions for marketing managers and directors I see a huge [...]]]> http://www.squarejawmedia.com/2010/07/can-your-marketing-manager-do-this.html Last year I wrote a blog post about why I stopped subscribing to the daily newspaper. Only a year of time has passed but it seems like 5 years have passed since then. In my post I asked “now what?” Well in that time I’ve found that the answer to that is Twitter. I [...]]]> http://www.squarejawmedia.com/2010/06/the-what-is-twitter.html In my last post I talked about what makes a good storyteller and I thought this post would be a good follow up to talk about how to use the web and social networks to spread your story.  Now we all love a good story and want to share with our friends.  But if you [...]]]> http://www.squarejawmedia.com/2010/06/employing-the-web-to-spread-your-story.html Storytelling is one of our most important and primary means of communicating with others. The name conjures up images of reading bedtime stories to our children. Yet the art of storytelling is vital to sales and marketing communications. The great sales guys that can sell ice to Eskimos are also great storytellers that can [...]]]> http://www.squarejawmedia.com/2010/06/selling-ice-to-eskimos-with-good-storytelling.html BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster in our country’s [...]]]> http://www.squarejawmedia.com/2010/06/bp-pr-campaign-right-or-wrong-timing.html Yesterday was supposed to be the day that Facebook users would delete their accounts in protest of the company’s privacy policy changes over the past several weeks. However according to a post Web Pro News only 34,424 users took the plunge and did just that. I can see a few reasons why this [...]]]> http://www.squarejawmedia.com/2010/06/facebook-mass-exodus-not-so-much.html A few weeks ago I had the pleasure to speak to the Raleigh SEO Meetup organized by Ashley Berman-Hale and Phil Buckley @1918.  The topic was “Branding on A Budget,” and since I’ve worked for many small companies I’ve had my share of challenging marketing goals on little or no budget.  In preparing my speakers [...]]]> http://www.squarejawmedia.com/2010/05/tips-for-branding-on-a-budget.html This month is abuzz with mobile. Both the Triangle AMA and TIMA have speakers on mobile marketing and ads. Mobile Internet traffic is increasing with the proliferation of smartphones and Wi-Fi devices. This post is actually being drafted on an iPhone so I can gauge what a mobile blog post is all about. For one it's [...]]]> http://www.squarejawmedia.com/2010/05/goin-mobile.html I had a great meeting with a training company today. We discussed many topics but one of the points that really hit home with me was when they stated that companies want to measure training ROI during economic downturns. Many times training gets cut much like marketing and the investment in the future [...]]]> http://www.squarejawmedia.com/2010/04/what%e2%80%99s-your-training-roi.html This is a post that I’ve wanted to write for quite some time. After stints at agencies and on the corporate side I've learned how to manage PR agencies to get the best service and results. When talking with new business owners I often discover that this can be a real challenge for them [...]]]> http://www.squarejawmedia.com/2010/04/finding-the-right-pr-agency-and-making-it-work.html