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Blog Talk Radio Interview | Digital Marketing

Brian McDonald — Fri, 20 Jan 2012 13:19:19 +0000

Last week I had the pleasure of being interviewed by Damond Nollan (@damondnollan) and the Room 3026 crew on Blog Talk Radio about Digital Marketing. I’ve known Damond for a few years now and was excited to be a guest on his show. My interview starts around the 24 minute mark. Thanks again for Damond [...]

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6 Content Curation Tools For Your Daily Digital Diet

Brian McDonald — Thu, 12 Jan 2012 00:52:31 +0000

You hear that content is king and the latest curations applications and tools allow you to take advantage of the content kings to manage your daily diet of news and information. With the large volumes of content being produced today by everyone from the major networks, businesses and local bloggers and enthusiasts, individuals have a [...]

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Stack up Your Delicious Links

Brian McDonald — Wed, 30 Nov 2011 13:34:51 +0000

Last year Twitter was all abuzz about Yahoo! possibly shutting down Delicious the social bookmarking site. Myself along with several other quickly voiced our frustration with Yahoo! Within 15 minutes we were tweeting instructions on how to download your bookmarks and debating what site to migrate to. Eventually Yahoo! did sell Delicious to AVOS systems [...]

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How Online Marketing Drives Offline Success Infographic

Brian McDonald — Thu, 03 Nov 2011 11:20:23 +0000

This infographic from KISSmetrics shows and provides case studies on how online marketing can drive offline sales. It’s a great starting point when working with all types of business, large and small to determine where to start your digital and social media planning to meet business goals. Click on the graphic below for an enlarged [...]

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Marketing Lessons from The NFL

Brian McDonald — Tue, 01 Nov 2011 04:32:58 +0000

We’re halfway through the National Football League (NFL) season and this is the time of year that I love. Temperature is cooling down, leaves are changing, Halloween, Thanksgiving and Christmas are the holidays and the NFL season is in full swing. There’s a reason why NFL football is the number one sport in the United [...]

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Mobile Site, App or Both?

Brian McDonald — Fri, 28 Oct 2011 12:30:00 +0000

With mobile usage and traffic growing by huge numbers recently there is a rush to create mobile friendly versions of your website. But it does not end there, what about a iPhone or iPad app? What about other smartphones: Droid, Blackberry, etc? Just thinking about it can make your head spin! I’ve had many discussions [...]

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World Without Apple Infographic: Impact of Steve Jobs

Brian McDonald — Fri, 07 Oct 2011 12:35:42 +0000

The passing of Steve Jobs was a sad event for me. I bought my first Apple Macintosh computer in 1987. It was a used first generation Mac that cost me $2,300! Nonetheless I loved it, it was my first computer because the Commodore 64 I had in high school never did anything but play games. [...]

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Forget Early Adopters, iPhone 4S Appeals to Majorities

Brian McDonald — Wed, 05 Oct 2011 13:18:50 +0000

Apple’s announcement yesterday disappointed some that wanted to see a new iPhone design, the iPhone 5. Had the iPhone 5 been announced there would have been throngs of innovators, early adopters and first droppers lined up to buy the device on the first day, shattering sales records and making news. But that did not happen [...]

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Google Analytics Webinar

Brian McDonald — Fri, 30 Sep 2011 18:09:52 +0000

This week I had the opportunity to sit in with JT Moore @j_t_moore of ASPE ROI @ASPE_ROI for an hour long webinar on Google Analytics. We discussed how to get started with Google Analytics and explained some of its basic features including: How to set up Google Analytics on your site. What Bounce Rate means [...]

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Digital Healthcare Animated Infographic

Brian McDonald — Fri, 23 Sep 2011 14:51:37 +0000

Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by: Creating a compelling argument for the role [...]

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