I recently had the pleasure of speaking at Converge South in Greensboro. My topic was on Content Marketing Automation and Integration. A copy of the presentation is embedded below.
With all the digital media channels out there you can spend a huge amount of time curating and sharing content across multiple social networks and channels. Integrating content across networks and channels via an automation strategy can save time and money spent doing repetitive tasks. But I want to note that this is not an all or none strategy and should not be adopted for all your communication. Instead I approach content automation as a strategy to integrate original content with curated content in order to develop a stream of content.