Employing the Web to Spread Your Story
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In my last post I talked about what makes a good storyteller and I thought this post would be a good follow up to talk about how to use the web and social networks to spread your story. Now we all love a good story and want to share with our friends. But if you [...]
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Selling Ice to Eskimos With Good Storytelling
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Storytelling is one of our most important and primary means of communicating with others. The name conjures up images of reading bedtime stories to our children. Yet the art of storytelling is vital to sales and marketing communications. The great sales guys that can sell ice to Eskimos are also great storytellers that can [...]
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BP PR Campaign: Right or Wrong Timing?
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BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster in our country’s [...]
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Tips For Branding on a Budget
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A few weeks ago I had the pleasure to speak to the Raleigh SEO Meetup organized by Ashley Berman-Hale and Phil Buckley @1918. The topic was “Branding on A Budget,” and since I’ve worked for many small companies I’ve had my share of challenging marketing goals on little or no budget. In preparing my speakers [...]
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Goin Mobile
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This month is abuzz with mobile. Both the Triangle AMA and TIMA have speakers on mobile marketing and ads. Mobile Internet traffic is increasing with the proliferation of smartphones and Wi-Fi devices. This post is actually being drafted on an iPhone so I can gauge what a mobile blog post is all about.
For one it’s [...]
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What’s Your Training ROI?
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I had a great meeting with a training company today. We discussed many topics but one of the points that really hit home with me was when they stated that companies want to measure training ROI during economic downturns. Many times training gets cut much like marketing and the investment in the future [...]
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Finding the Right PR Agency
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This is a post that I’ve wanted to write for quite some time. After stints at agencies and on the corporate side I’ve learned how to manage PR agencies to get the best service and results. When talking with new business owners I often discover that this can be a real challenge for them [...]
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Lunch With The Leaders
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Approximately six weeks ago the first Raleigh Media Leaders event was held at The Busy Bee. Over 150 professionals from marketing, advertising, media and technology gathered for an evening of interaction and stimulating conversation. The event was unique in that there was a grand prize for the evening, a drawing for “Lunch with The Leaders,” [...]
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Recent Posts
- Can Your Marketing Manager Do This?
- The “What” is Twitter
- Employing the Web to Spread Your Story
- Selling Ice to Eskimos With Good Storytelling
- BP PR Campaign: Right or Wrong Timing?
