What Makes a Brand?
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Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but what is felt and the [...]
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Lunch With The Leaders
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Approximately six weeks ago the first Raleigh Media Leaders event was held at The Busy Bee. Over 150 professionals from marketing, advertising, media and technology gathered for an evening of interaction and stimulating conversation. The event was unique in that there was a grand prize for the evening, a drawing for “Lunch with The Leaders,” [...]
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Does a Generation Own Behavior?
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This week I took the Pew Research Center Millennial Quiz. After seeing several friends post their scores on Twitter I gave it a try. My score was 61 out of 100 and placed me between Gen X and Gen Y or Millennials as they are now called. The higher the score the more I have in [...]
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Five Starting Points to Build Your Online Presence
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Last month I spoke to the Triangle Area Freelancers on how to use social media to market yourself. The group is primarily freelance writers and they had some excellent questions including:
Should I get on Twitter?
Where do I start with social media?
Blogger or Wordpress, which is better and should I pay to host my site?
I have [...]
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What the Heck Do I Do? A Lesson in using LinkedIn
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Sometimes you get so engaged and excited that you forget some of the chaos you cause by going 90 miles an hour. I had an interesting conversation with a former co-worker who brought to my attention how this was happening to me and causing confusion about my company’s brand. The conversation centered on some confusion [...]
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Deep Fried Mashup and Branded Communities at SMC Triangle
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Last week the Triangle Social Media Club had two guest speakers, Karlie Justus (@karliej) and Jason Peck (@jasonpeck). I’ve had the pleasure of meeting both the speakers and interacting with them on Twitter over the past several months. I was glad to see Karlie speak about the NC State Fair since I had been trying to [...]
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Is Google Becoming the Next Wal-Mart?
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As a long time web addict, I have watch Google’s rise to power from a distance at first. I started with Yahoo! and even bought stock in the company. To me they were the first and I was happy with my search results. When I first heard of Google I thought, great name but there [...]
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10 Twitter Lists Questions and Answers
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I watched the roll out of the new Twitter Lists feature last week with some anticipation. With the growth of Twitter there’s a lot of clutter to cut through and Lists offer a great way to do that. At the same time there has been some ho-hum reaction to what has been needed for some [...]
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