Can Your Marketing Manager Do This?
Share
When you look at job descriptions for marketing managers these days you wonder if any one person can really fulfill the role. Marketing has expanded greatly in the past dozen years as the Internet and digital marketing has exploded. Today when I look at position descriptions for marketing managers and directors I see a huge [...]
Print This Post
Employing the Web to Spread Your Story
Share
In my last post I talked about what makes a good storyteller and I thought this post would be a good follow up to talk about how to use the web and social networks to spread your story. Now we all love a good story and want to share with our friends. But if you [...]
Print This Post
Selling Ice to Eskimos With Good Storytelling
Share
Storytelling is one of our most important and primary means of communicating with others. The name conjures up images of reading bedtime stories to our children. Yet the art of storytelling is vital to sales and marketing communications. The great sales guys that can sell ice to Eskimos are also great storytellers that can [...]
Print This Post
Facebook Mass Exodus? Not So Much!
Share
Yesterday was supposed to be the day that Facebook users would delete their accounts in protest of the company’s privacy policy changes over the past several weeks. However according to a post Web Pro News only 34,424 users took the plunge and did just that. I can see a few reasons why this [...]
Print This Post
Tips For Branding on a Budget
Share
A few weeks ago I had the pleasure to speak to the Raleigh SEO Meetup organized by Ashley Berman-Hale and Phil Buckley @1918. The topic was “Branding on A Budget,” and since I’ve worked for many small companies I’ve had my share of challenging marketing goals on little or no budget. In preparing my speakers [...]
Print This Post
What Makes a Brand?
Share
Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but what is felt and the [...]
Print This Post
Lunch With The Leaders
Share
Approximately six weeks ago the first Raleigh Media Leaders event was held at The Busy Bee. Over 150 professionals from marketing, advertising, media and technology gathered for an evening of interaction and stimulating conversation. The event was unique in that there was a grand prize for the evening, a drawing for “Lunch with The Leaders,” [...]
Print This Post
Does a Generation Own Behavior?
Share
This week I took the Pew Research Center Millennial Quiz. After seeing several friends post their scores on Twitter I gave it a try. My score was 61 out of 100 and placed me between Gen X and Gen Y or Millennials as they are now called. The higher the score the more I have in [...]
Print This Post
Thought Leaders
- 1918 Internet Services
- Conversations and Connections
- Dan London
- Frontline Results
- Honey Scroll
- Jeremy Said
- Lead Sloth
- Marketing + Branding + Design
- Social Media B2B
- Social Wayne
- The Anti-Social Media
Tags
Recent Posts
- Can Your Marketing Manager Do This?
- The “What” is Twitter
- Employing the Web to Spread Your Story
- Selling Ice to Eskimos With Good Storytelling
- BP PR Campaign: Right or Wrong Timing?
