Are You Being Heard?

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I joined Twitter on June 21, 2008 and for the next few months did not really know what to do with it. I read about Twitter in the spring of 2008 and was interested to see what the buzz was about. I don’t text often so the whole 140 character limit was new to me. [...]
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The “What” is Twitter

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Last year I wrote a blog post about why I stopped subscribing to the daily newspaper. Only a year of time has passed but it seems like 5 years have passed since then. In my post I asked “now what?” Well in that time I’ve found that the answer to that is Twitter.
I frequent Twitter [...]
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Employing the Web to Spread Your Story

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In my last post I talked about what makes a good storyteller and I thought this post would be a good follow up to talk about how to use the web and social networks to spread your story. Now we all love a good story and want to share with our friends. But if you [...]
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Goin Mobile

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This month is abuzz with mobile. Both the Triangle AMA and TIMA have speakers on mobile marketing and ads. Mobile Internet traffic is increasing with the proliferation of smartphones and Wi-Fi devices. This post is actually being drafted on an iPhone so I can gauge what a mobile blog post is all about.
For one it’s [...]
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Five Starting Points to Build Your Online Presence
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Last month I spoke to the Triangle Area Freelancers on how to use social media to market yourself. The group is primarily freelance writers and they had some excellent questions including:
Should I get on Twitter?
Where do I start with social media?
Blogger or Wordpress, which is better and should I pay to host my site?
I have [...]
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Games at Work? Are You Serious?

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I had the opportunity to attend my first Triangle Interactive Marketing Association (@TIMA_NC) meeting this week. The speaker was Phaedra Boinodiris, Serious Games Program Manager from IBM. Now I have to admit when I saw her title I wanted to ask her, “seriously this is your title?” But after hearing her present at the meeting [...]
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Wi-Fi is Missing Link for Mobile Marketing

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OK so it’s been a month since I bought my iPhone and jumped into mobile social media and communication hyperdrive. As a longtime Apple user and fanatic I have to say it beats my old BlackBerry device in terms of features, applications and coolness. However what I have also discovered is that AT&T’s 3G network [...]
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A Digital Photo is worth a Thousand Clicks

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Social media sites have grown dramatically for several reasons. But I think one of the key growth factors has been the ability to share photos and images. I remember my father used to print several duplicate photos when he had his film developed to send out to his family and friends when he [...]
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