Beyond the Basics is a new video series where I am interviewing leading marketing and communication professionals to discuss advanced social media and interactive marketing strategies and tactics. Over the past few months I’ve attended many social media and interactive marketing presentations and I find myself and my peers saying, “getting tired of hearing the same basic presentation.”
For my first interview I chose Greg Ng (@gregoryng) Chief Experience Officer at Brooks Bell Interactive. I asked Greg about how he manages multiple Twitter accounts and personalities, both personal and corporate. Some of the interesting findings include:
- Taking time to ensure you have the right account
- Timing between sending out tweets and retweets
- Identifying individual personalities on corporate accounts
Thanks to Greg for agreeing to be my first guest. Look for more interviews over the next several months as I explore SEO/SEM, conversion strategies, other social networks including Facebook and LinkedIn as well as writing tips, content strategies and design.