Beyond the Basics: Managing Multiple Twitter Accounts

13 comments Written on November 16th, 2010 by
Categories: Beyond the Basics, Marketing, Portfolio, Social Media, Strategy, Video
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Beyond the Basics is a new video series where I am interviewing leading marketing and communication professionals to discuss advanced social media and interactive marketing strategies and tactics.  Over the past few months I’ve attended many social media and interactive marketing presentations and I find myself and my peers saying, “getting tired of hearing the same basic presentation.”

For my first interview I chose Greg Ng (@gregoryng) Chief Experience Officer at Brooks Bell Interactive.  I asked Greg about how he manages multiple Twitter accounts and personalities, both personal and corporate.  Some of the interesting findings include:

  • Taking time to ensure you have the right account
  • Timing between sending out tweets and retweets
  • Identifying individual personalities on corporate accounts

Thanks to Greg for agreeing to be my first guest.  Look for more interviews over the next several months as I explore SEO/SEM, conversion strategies, other social networks including Facebook and LinkedIn as well as writing tips, content strategies and design.

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This entry was posted on Tuesday, November 16th, 2010 at 8:39 am and is filed under Beyond the Basics, Marketing, Portfolio, Social Media, Strategy, Video. You can subscribe to any comments to this entry via RSS 2.0. You can leave a response, or trackback from your own site.

About the Author:
http://www.squarejawmedia.com
Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.
  • http://www.twitter.com/MikeAdamsNC Mike Adams

    I agree 100%, taking the time to sit back, read and make sure you are sending out information from the right account is a huge thing to learn when handling multiple accounts. I think that you lose a lot of quality in a branded account when sending out information that should have been sent through a personal account.

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  • http://www.jefftippett.com Jeff Tippett

    Thanks Greg and Brian. The “pause” comment is priceless. Looking forward to your next interviews.

  • Anonymous

    I really like the idea for this series. I think there is a lot that can be covered and I look forward to future episodes.

  • http://www.dan-london.com Dan London

    Very true.

    I use different tools for each account just to make sure that what I am sending out is correct.

  • http://www.squarejawmedia.com Brian McDonald

    Thanks Jeff! Yes pausing is one area I need to remember instead of trying to get it out quickly and sometimes posting to wrong account! Stay tuned for some more great stuff in coming weeks.

  • http://squarejawmedia.com/ Brian McDonald

    If I had a nickel for each time I posted to the wrong account! But yes it’s a huge tasks when dealing with multiple accounts!

  • http://squarejawmedia.com/ Brian McDonald

    That’s a great tip Dan! I tried doing that several months ago. Big problem I had was Tweetdeck eating up all my memory and I ended up using Hootsuite as the tabbed panels gave me some level of control between accounts.

  • http://squarejawmedia.com/ Brian McDonald

    Thanks Janet, I’m glad you found it of value. I think as I went to more events and heard the basic 101 stuff I said to myself, nobody is really talking about more advanced tactics and strategies!

  • http://www.theantisocialmedia.com/ Jay Dolan

    I think you should do a series with me called below the basics where we discuss how to make people worse at social media.

  • http://squarejawmedia.com/ Brian McDonald

    Thanks Jeff, these are geared towards pros like you so that really means a lot to me! We need to grab lunch soon I want to hear about Calvert Creative!

  • http://squarejawmedia.com/ Brian McDonald

    We may do a video about that, good gag reel stuff! How’s your new job?

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