40 over 40 Call for Nominations

No Comments » Written on March 26th, 2013 by
Categories: Marketing

40-over-40

In the spirit of the Triangle Business Journal’s 40 Under 40 Awards I’ve decided to create a award for the other side of that coin.

So over the next few weeks I’m going to ask you to submit someone you know and admire in the Triangle community that is over 40 and deserves recognition. I’m going …

How AT&T Could Have Used Social Media During Crisis

AT&T U-verse outage demonstrates lack of social media marketing and public relations

This week AT&T had a massive outage of its U-verse network that offers voice, digital cable and high speed Internet to consumers and businesses. This most recent fiasco has further tarnished the AT&T brand that it appears the company has either given up on PR and customer service or does not have a strong and savvy …

4 Lessons Learned from The Great Social Race

social customer service rat race infographic

In March, I will head to Florida to speak at an HP conference about an experiment I conducted recently called “The Great Social Customer Service Race.” The four-week project tested how quickly and how often 14 top of the nation’s top brands respond on Twitter.

The project started after I read a report saying as many …

8 Daily Digital Marketing Challenges

Not as hard os POTUS but Digital Marketing is hard work

It’s not as difficult as being President of the United States, but digital marketing is hard work. Most people think we just play on social media all day and create a few web pages. I wish that was true. Digital marketing is a fun career choice but can be very challenging due to several factors.

Digital …

Content Marketing Automation and Integration

I recently had the pleasure of speaking at Converge South in Greensboro.  My topic was on Content Marketing Automation and Integration.  A copy of the presentation is embedded below.

With all the digital media channels out there you can spend a huge amount of time curating and sharing content across multiple social networks and channels.  Integrating …

11 Things You Should Know About Raleigh | Ignite Raleigh 3

2 comments Written on April 3rd, 2012 by
Categories: Events, Portfolio, Video

Ignite Raleigh 3

Last time I did Ignite Raleigh I have to admit I was more nervous than I was this time around.  There is no doubt that practice makes perfect and it helps your confidence when you have 20 slides and 5 minutes in front of 500+ to speak your peace!

I want to thank Ignite Raleigh crew …

Trends from Randi Zuckerberg, Former Director of Marketing at Facebook

Randi Zuckerberg, former Marketing Director at Facebook

Last month I had the opportunity to meet and hear Randi Zuckerberg speak at Meredith College. Randi was visiting the campus to receive the President’s Award and deliver the 2012 Woman of Achievement Lecture. Prior to the event I was able to attend the VIP reception thanks to my wife (@mcdezigns) who won …