Square Jaw Media
31Aug/100

Are You Being Heard?

I joined Twitter on June 21, 2008 and for the next few months did not really know what to do with it.  I read about Twitter in the spring of 2008 and was interested to see what the buzz was about.  I don’t text often so the whole 140 character limit was new to me.  [...]

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23Aug/102

8 Subtle Ways to Make Yourself Look More Professional

Self employed workers have their hands full juggling multiple roles every day, so keeping a professional appearance can be challenging at times. Freelancers and so-called “one man bands” already struggle when it comes to competing with large corporations. It is hard to answer the phones, take out the trash and still create awesome presentations and [...]

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12Aug/103

The Continuing Evolution of Our Communication

So I took assessment of my personal communication models  to do some research on reach. In the process I decided to reverse engineer my path to 2010. I looked at communication for personal and professional reasons. Today I communicate in many ways for different reasons. My purpose for communicating with others [...]

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30Jul/102

Tips for a Successful RFP Response

If you’ve ever had to prepare a proposal response to a Request for Proposal (RFP) you know it can be a challenge. RFPs come in all shapes and sizes and no two are alike. Some can be over 100 pages while others can be less than 1,000 words. Either way your response [...]

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Filed under: Marketing 2 Comments
16Jul/1015

Can Your Marketing Manager Do This?

Can your marketing manager do this?

When you look at job descriptions for marketing managers these days you wonder if any one person can really fulfill the role.  Marketing has expanded greatly in the past dozen years as the Internet and digital marketing has exploded.  Today when I look at position descriptions for marketing managers and directors I see a huge [...]

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30Jun/108

The “What” is Twitter

Is this the future of newspapers?

Last year I wrote a blog post about why I stopped subscribing to the daily newspaper. Only a year of time has passed but it seems like 5 years have passed since then. In my post I asked “now what?” Well in that time I’ve found that the answer to that is Twitter.

I frequent Twitter [...]

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22Jun/106

Employing the Web to Spread Your Story

Freezerburns on Front Page of YouTube

In my last post I talked about what makes a good storyteller and I thought this post would be a good follow up to talk about how to use the web and social networks to spread your story.  Now we all love a good story and want to share with our friends.  But if you [...]

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15Jun/102

Selling Ice to Eskimos With Good Storytelling

Storytelling is one of our most important and primary means of communicating with others. The name conjures up images of reading bedtime stories to our children. Yet the art of storytelling is vital to sales and marketing communications. The great sales guys that can sell ice to Eskimos are also great storytellers that can [...]

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Filed under: Marketing, SEO, Strategy 2 Comments
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